ZOUP-AH LLC: an entertainment and brand development company, has partnered with San Francisco-based Lark Creek Restaurant Group to roll out a line of themed restaurants based on the Gaspergoo TV series. The interactive restaurants will reflect the Gaspergoo program. The first restaurant is expected to open in 2007. The location has yet to be announced.
TEXAS INSTRUMENTS: is teaming up with the CBS series Numb3rs to launch a sweepstakes that will send teens and their math teachers to Hollywood. To enter, students log on to CBS.com and register. The sweeps is part of Texas Instruments We All sue Math Every Day math initiative. One grand-prize winner gets a four-day trip for four to Hollywood, a meet-and-greet with a Numb3rs cast member and a chance to visit the show’s filming location. One teacher will win a trip to Hollywood plus a walk-on role on Numb3rs. The sweepstakes runs through March 15. Online materials support.
NATIONAL IN-STORE: Sarasota, FL, hired Cheryl Blau as director of events business development, a new post at the Omnicom-owned retail services agency. Blau is a 21-year veteran of Procter & Gamble, with posts in brand management as well as retail promotions and events, including work on the launches of Swiffer and Febreze. National In-Store, part of Omnicom’s Radiate Retail Group, earlier this month hired Andrea Young as VP-business development for the western U.S., a new post.
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