EUCERIN MOISTURIZER: will sponsor Country Home magazine’s “Junking Journey” events at flea markets in Atlanta (May 13) and outside Chicago (June 4). Eucerin will sample skin care products at each event, where Country Home style editors Ki Nassauer and Sue Whitney show how to turn flea-market finds into home décor items, and pitch their new book, Decorating JunkMarket Style. Eucerin also is the sole sponsor of JunkMarket Style, a custom magazine published by Meredith Special Interest Publications.
HAND HELD PRODUCTS: hired Eric Mower & Associates Group B2B, Syracuse, NY, as agency of record for B-to-B marketing for Hand Held’s image-based data collection systems for mobile, wireless and transaction processing equipment. Eric Mower has worked on the line for a year, creating direct marketing programs, collateral materials, landing pages, lead tracking systems, print ads and a corporate logo for the Skaneateles Falls, NY-based company.
BEST WESTERN: has renewed its sponsorship deal with NASCAR for another three years as the Official Hotel through the 2009 season. The deal began in 2004.
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