News Briefs
TOYOTA MOTOR SALES USA, INC.: has signed a 10-year naming rights sponsorship agreement for the new outdoor stadium in Bridgeview, IL. Set to open in late June, Toyota Park will be the new home of Chicago Fire Soccer, concerts and other sports and entertainment competitions and events. The Toyota and Toyota Park logos will appear throughout the stadium, on stadium signage, and stadium collateral. Toyota will also be able to highlight its car models on display platforms built into the roof decks of two suite structures on the Toyota Park stage. Financial terms of the agreement were not disclosed.
DAILY’S: ready-to-drink cocktails is out with a sweeps dangling a $1,000 shopping spree, limo for a day, house-cleaning crew, massage, catered dinner party and full day of pampering. The Taste the Good Life sweeps at Dailysgoodlife.com launches this month. Blattner Brunner handles. Banner and print ads support. The sweeps ends Aug. 31.
SIX FLAGS: is teaming up with A&E Network under a new sponsorship deal to cross-promote each other’s brands. A&E Network will sponsor rides at Six Flags theme parks, while the amusement park chain will promote the launch of the network’s new real-life series Driving Force, which focuses on 13-time NHRA drag racing champion John Force and his three drag-racing daughters. As part of the sponsorship, the Force family will make in-park appearances with their dragsters to select Six Flags parks this summer. In return, Six Flags will promote the show via trailers and spots on Six Flags TV, its in-park TV system and online at SixFlags.com. Driving Force premieres in July.
