JOHNNIE WALKER: is out with a Home for the Holidays campaign under which the whiskey maker contributes $5 toward building new homes for Hurricane Katrina victims for every personalized Johnnie Walker label ordered at JohnnieWalkerGives.com. The promotion runs through Dec. 31. Johnnie Walker has committed up to $150,000 in donations for the program.
IHOP CORP.: has named Children’s Miracle Network as its national charity partner to kick off National Pancake Day set for Feb. 20. On that day, the company will give away one short stack of pancakes to patrons from 7 a.m. to 10 p.m. Customers are asked to donate what they would have spent on the food to their local children’s hospital via Children’s Miracle Network. In-restaurant signage will support.
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