Less than two days after the close of LeadsCon East 2010, on July 29, 2010, at the White House, with Vice President Biden at the podium, the Federal Trade Commission (the “FTC” or the “Commission”) announced its long-awaited amendments to the Telemarketing Sales Rule (“TSR”) targeting the sale of “debt relief services” (the “Final Rule” or the “rule”). The new rules will require lead generators and affiliate marketers to re-evaluate marketing methods and exercise additional due diligence when evaluating business relationships.
Under the Final Rule, virtually all debt relief service providers that promote their services through inbound or outbound telephone calls, including calls arising from lead generators and online advertising, will be subject to a host of new and existing requirements under the TSR
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