Marketing Services Group, Inc., an Internet and integrated marketing services industry leader will acquire Cambridge Intelligence Agency (CIA), a Web-based e-mail response management solution provider. Once acquired, CIA will operate under MSGI’s WiredEmpire subsidiary. Terms of the deal were not available.
CIA, Williamstown, MA, has developed software technology tools which automate the response to inbound e- mail messages. WiredEmpire’s Marketing Agent technology provides comprehensive automated Internet marketing products. Its tools profile visitors to Web sites, direct users to relevant Web content and create campaigns to turn anonymous traffic into potential customers.
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