Medscape Inc., New York, a provider of health and medical information on the Internet, and CBS Corp. have launched CBSMedscape (www.medscape.com), a consumer health Web site.
The site is designed to provide a promotional environment for health-related products. Among features providing health and medical information to consumers, CBSMedscape also has a strategic alliance with America Online. The partnership will leverage Medscape’s content to five AOL portals reaching the ISP’s 18 million members and 2 million CompuServe members, as well as visitors to AOL.COM, Netscape Netcenter, and Digital City.
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