Media Metrix Inc., New York, which measures Internet traffic, has a new service called the Online Shopping Report, the first in its e-commerce series of products.
Media Metrix’s Web and Digital Media ratings have always reported online shopping behavior by measuring the total number of unique visitors to Web sites. But the new report goes one step further by measuring the activities of what the company calls “engaged shoppers”–those who convert from pure visitors to those who are more involved in the shopping process and have a higher propensity to perform a transaction.
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