This summer’s McDonald’s Happy Meal line-up includes first-evers from the QSR including 3-D premiums and hand-held games.
After wrapping up its Bratz Pack/He-Man campaign (Xtra, May 6), McD dives in with a Finding Nemo program. From May 30 to June 26, meals will carry one of eight different characters from the Disney/Pixar CGI film (opening May 30).
From June 27 to July 24, Oak Brook, IL-based McD teams with Sega to offer games starring Sonic The Hedgehog and Super Monkey Ball characters.
McD gets in line for a return gig with the Spy Kids franchise from July 25 to Aug. 21. Six 3-D comic books will be stuffed in Happy Meals along with action figures and 3-D glasses. Spy Kids 3-D: Game Over from Miramax Films opens in theaters July 25. McD partnered with Miramax for the first two Spy Kids installments.
Lastly, the QSR will offer boys and girls Barbie and Hot Wheels (both from Mattel) premiums from Aug. 22 through Sept. 18. Girls receive four different Barbie dolls, including Dance ‘N Flex Barbie, or three different toys, including a Barbie headset. Meanwhile, boys can collect Hot Wheels cars to celebrate the brand’s 35th anniversary.
POP displays via Frankel, Chicago, and TV spots from Chicago-based Leo Burnett support.
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