Direct Media Inc. has named Maxim C. Bartko to head the firm’s business-to-business division.
Bartko had spent more than 20 years with Direct Media and was one of the five original senior partners when he announced his retirement from the firm in August 2001.
He has worked in a number of positions there including group president of sales and marketing, international leader, president of list management, vice president of advertising and public relations, and business-to-business list broker, the company said.
He has written extensively for the trade press on database and list related issues.
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