MasterCard International, Purchase, NY, named Integer Group, Golden, CO, to handle its estimated $20 million promotion account.
MasterCard began an agency review late last year, narrowing its list in February to three shops: Integer, DVC Group, Morristown, NJ, and Einson Freeman, Paramus, NJ (Feb. 19 XTRA). Irvine, CA-based Alcone Marketing; Mars Advertising of Southfield, MI; and St. Louis-based Zipatoni were eliminated before the final round; incumbent Ryan Partnership, Westport, CT, bowed out around the same time.
“We are confident [Integer] will be able to deliver against the promotional development needs of our multiple business units,” says Robin Blunt, MasterCard’s vp-global promotions.
As promotion agency of record, Integer will handle integrated campaigns built on MasterCard’s “Priceless” ad campaign, drive card usage, support member banks, and encourage retailer participation. First work will be a holiday 2002 campaign.
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