MARTECH | RESEARCH

The role of marketing is shifting and evolving across organizations, and many forward-thinking CMOs are using Marketing-as-a-Service as a way to focus on core competencies and gain competitive advantages.

Companies stand to gain a great deal by making big data and other systems of record more actionable, but harnessing big data’s potential is hard, particularly for enabling a compelling customer experience at the point of consumption.

Get to know these 12 characters who are sabotaging a chief marketing officers time during team meetings.

Chief Marketer and NextMark offer a selection of files new to market.

Managing real-time data requires real-time interaction management and enterprise marketing technology.

Growing competition and consumer power are eroding traditional product-based advantages, forcing marketers to shift to a new battlefield: customer experience.

We ask several top marketers….what matters most in professional (and personal) ROI?

Only 16% of people will try an app more than twice before deleting it, according to Compuware.

While 60% of SMBs consider mobile solutions essential, 93% of small business websites lack mobile compatibility. vCita cmo Ran Oelgiesser digs into how small businesses can maximize their mobile impact moving forward.

Customer database technologies are coming together with the power of Facebook Custom Audiences allow marketers to take first party data and match to people on the social network, providing them with more personalized ways to connect with consumers.