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Solving the Customer Data Puzzle
To get the full picture, your marketing and analytics teams may have to manually collect and integrate customer data using a number of tools.
To get the full picture, your marketing and analytics teams may have to manually collect and integrate customer data using a number of tools.
Marketing isn’t made easier just because the digital age has created more ad platforms. In fact, all of these opportunities make marketing more complicated.
True personalization is a tall order, especially when you consider the fact that brands’ audiences largely consist of anonymous users.
bile technology has transformed reward programs from sluggish endeavors into powerful tools that can help businesses enhance marketing & increase sales.
For B2B marketers, video is becoming more than just a way to engage prospects in social channels. It has become a—if not the—preferred medium for content-hungry buyers.
CMOs must have a strategy in place that ensures they rank highly for the right keywords when it comes to mobile phone search.
Forbes.com has 10 tips add to your marketing strategies, specifically to your marketing campaigns.
Molly McLeod of Fathead shares how her brand created a targeted campaign to the military community that increased engagement with this segment by 700%.
A new study looked to develop a clear picture of marketers’ perceptions, attitudes and behaviors toward partnering with technology startups.
Search engine optimization is become more challenging—but there are many tangible things marketers can do to improve SEO performance.