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Using Customer Data to Improve Marketing ROI
Even the most well-planned engagement strategies can be undercut by incomplete, inconsistent, fragmented and inaccurate customer data.
Even the most well-planned engagement strategies can be undercut by incomplete, inconsistent, fragmented and inaccurate customer data.
Karan Bajaj, a brand director at Kraft Foods, took a year off to go on a spiritual and creative sabbatical.
More CEO spots are being filled by CMOs than ever, a trend anticipated to grow in the years to come. Learn how to make the jump.
The Adobe Marketing Cloud Device Co-op debuted this week, which could link up to 1.2 million consumer devices worldwide.
With the myriad of content choices and outlets now available to widespread audiences, a chief differentiator for publishers going forward will be the delivery of original, exclusive video content across their platforms.
Users are up to their necks in mobile apps, and many are deleted quickly. How can you increase engagement and retention?
This post from Hubspot lays out 12 uncomfortable things to face up to along with detailed explanations and examples of how to overcome them.
Want to know which marketing executives are making the most money? Forbes put the list together and it’s impressive.
For the first time, the 2016 PRO Awards will honor one agency that shows charitable chops.
The way developers sell mobile apps is constantly changing, and Amazon Underground is one new model that has grown since launching last summer.