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Brands Take Control of Their Data to Reset Privacy
Ad tech has never been terribly comfortable with the data privacy discussion. Neither have the brands. The reason for this awkwardness is twofold.
Ad tech has never been terribly comfortable with the data privacy discussion. Neither have the brands. The reason for this awkwardness is twofold.
Most augmented reality technologies are still in development or have been released as prototypes, but early studies show great promise for user engagement.
Industry talk of device graphs can be seem cryptic, but if you are doing data driven cross-device marketing, it’s essential to figure out.
Typically the metrics of traffic, conversion and sales help gauge ecommerce success. But that doesn’t cut it, say experts, who argue the biggest mistake CMOs make is not seeing the big picture.
Obtaining the resources for optimal implementation of marketing tech investments is a challenge for many marketing organizations.
The "2016 Evolved CMO" identifies the four ways in which evolved CMOs with a customer-focused mindset are those who find success in the C-suite.
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As Brexit adds another level of uncertainty for the economy, navigating uncertain times can be a challenge for any company. Three execs share lessons.