MARTECH | RESEARCH

This article discusses brand-based gamification marketing and shares three key elements brands should consider when strategizing gamification marketing.

The marketer’s role has changed significantly in recent years, due largely to the demands of digital business. A decade ago, the idea of marketing teams needing to be overly concerned with IT would have seemed ridiculous. Today, this is the new reality.

Account based marketing (ABM) is no longer just an option. It is a critical component of every B2B marketer’s toolbox.

Too often in marketing, chaos and friction is the order of the day. Why? Success is impeded by too many channels to manage, a lack of resources and increased pressure to prove ROI.

It is clear that Millennials do not like advertising and now a new survey has found that many in this group use ad blockers on at least one device.

Understanding your long- and short-term objectives is key when making marketing technology investments, says Joan Dowling of Vodafone.

The mobile engagement loop includes 4 stages where brands encourage customers to opt in, build trust by personalizing content and create loyal advocates.

A new study from Altimeter looks at how companies are changing, and the challenges and opportunities they face while undergoing a digital transformation.

How can your business successfully market on Snapchat, an app without conversion tracking or marketing attribution?

The trick to personalized marketing is figuring out what message to send and when. For that, you need advanced analytics to predict customer-buying interests and inclinations. The problem is that’s impossible.