Real Beauty Bottles Draw Praise and Mean-Spirited Comments
Dove's Real Beauty Bottles campaign transitions its long-running “Real Beauty” campaign that share stories of real women to its product packaging.
Dove's Real Beauty Bottles campaign transitions its long-running “Real Beauty” campaign that share stories of real women to its product packaging.
The Glenlivet Dram Room is on the road to mix and mingle with its 30-to-40 year old urban, tech-savvy male target where they like to hang—food festivals.
Wondering which of your friends are “Star Wars” nerds? Don’t worry—they’ll out themselves to you today if they haven’t already because it’s May 4th….as in “May the Fourth Be With You.”
The NewFronts are underway and digital publishers are pitching media buyers with innovative storytelling, groundbreaking video experiences and safety.
A new series of VR films—BettVR With Age—is aimed at engaging seniors. How can VR help your brand reach a new audience?
Marketers are taking a page from what brands like Nest are doing and moving from simply marketing a product, to adding brand value by solving bigger problems.
Originally thought of as an April Fool's joke, orders are coming in via the Amazon Dash Button four times per minute.
Two-thirds of marketers cite marketing automation capabilities as one of the most important features when selecting an email service provider, according to a new report from Econsultancy.
Kind Snacks Facebook tool helps us be more amenable to making friends outside of our own social bubbles to connect with people beyond our everyday network.
A newly redesigned website optimized for mobile search is helping Hilton connect with travelers on the go.