How to Use Instagram for Customer Service
Bridgette Clare, the brand’s education and engagement team lead, talks about the strategy to maximize customer service on Instagram.
Bridgette Clare, the brand’s education and engagement team lead, talks about the strategy to maximize customer service on Instagram.
Frans Mahieu, global marketing director of people strategy, at Kimberly-Clark shares its strategy to hire Millennials.
Leveraging AI and machine learning can help marketers expose the best accounts, improve conversion rates and serve as a guide on how to most effectively spend your marketing budget.
When Coca-Cola discovered that 40% of Romanian teens had not tasted Coke in the last month it brainstormed a packaging innovation to reel them in.
Think the road to a B2B sale is straight and narrow? Think again.
After watching sales rise in Canada and Australia, Kellogg brought its Special K "Own It" campaign to the U.S.
Tom Fishburne—aka the Marketoonist—poked fun at the current state of marketing at the recent Martech conference.
Sci-fi fans and marketers can agree that the robots are rising. But the advances of artificial intelligence (AI) are more a boon than an insurgence for the humans involved.
Snapchat Spectacles and branded video are a few of the marketing technologies brands used to send Mother's Day messages.
In a partnership between Waze and Disney, Wazers can change their cars on the Waze app to a branded car from the upcoming Disney Pixar’s Cars 3.