MARTECH | RESEARCH

The stats make the case: 84% of marketing organizations are implementing or expanding AI and machine learning this year. Here's what you need to know.

As AI begins to shape our daily lives, brands must consider how they shift their behaviors and interactions to meet customers’ evolving expectations.

A large range of specialized products posed a hurdle in the path-to-purchase of consumers who had little knowledge of bikes.

Leading brands and experienced brand marketers are increasingly deploying messaging apps and chatbots to meet their conversational marketing needs.

Is your boss telling you to put new tech before anything else? You're not alone. It’s a conundrum that many marketers face.

Since smartphones have changed consumer habits, Google has announced that they are going to make the switch to mobile first indexing this year.

Businesses of all sizes need to keep an eye on the AI updates Facebook is introducing for they might become the norm much sooner than we think.

While still a challenge, the good news for marketers is that the technology to measure customer responses to specific content is a rapidly improving sector of martech.

Are your legacy platforms really serving your needs? Here’s three red flags that signal it might be time to overhaul your marketing solution.

Check out three industries that are putting more resources into experiential strategies this year: luxury, automotive and tech.