MARTECH | RESEARCH

Should SEO work be done in-house or outsourced? There are many benefits to building an in-house team if your business can support it

Target is testing a voice-activated coupon as a way to encourage people to start using Google Assistant to shop at Target.

In the market for a new martech gig? UX designer/developers, marketing automation managers and front-end developers are among the highest in demand, according to a new salary guide.

At the Adobe Summit this week, Coca-Cola’s head of digital said, in this digital age, fans of the brand are key to its content creation strategy.

With the automation that AI and IoT promise, the demand for transparent, secure and open means of exchange like blockchain will revolutionize commerce, security and the consumer experience at a profound level.

The Glenlivet Code, a new single-malt whisky, is intriguing consumers with an AR tasting digital experience.

Are you a victim of analysis paralysis? Here's 7 tips to avoid martech buying burnout.

7-Eleven is ramping up efforts to drive loyalty membership with a sweepstakes that gives away a cool million loyalty points.

Rachel Ferdinando, VP marketing, Cheetos, gives us the skinny on how the AI-enabled app, Cheetos Vision, came to be.

Saatchi & Saatchi got together with Structural Graphics and together they threw every notion of caution to the wind.