MARTECH | NEED-TO-KNOW-NEWS

Should You Consider Marketing-as-a-Service?

|  by Matt Preschern

The role of marketing is shifting and evolving across organizations, and many forward-thinking CMOs are using Marketing-as-a-Service as a way to focus on core competencies and gain competitive advantages.

Turning Big Data Into an Actionable Marketing Asset

|  by Steve Shoaff

Companies stand to gain a great deal by making big data and other systems of record more actionable, but harnessing big data’s potential is hard, particularly for enabling a compelling customer experience at the point of consumption.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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