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The Best Spirits Marketing Campaigns of 2017
Some of the most innovative and surprising creative work is delivered in the form of spirits marketing campaigns.
Some of the most innovative and surprising creative work is delivered in the form of spirits marketing campaigns.
From AI to hyper-personalization to voice-optimized content, 2018 will be the year that marketing strategies and tactics elevate to new levels.
As marketing teams strive to set a new bar for content and feature richness, what can they do to protect ecommerce site performance in the process?
What does AI mean for marketers? Besides new technology to learn, we will also have new, cutting-edge software to market. How do we cast the vision for a future that still seems like science fiction to the average user?
Neenu Sharma—a featured speaker at 5 Marketing Trends to Bet On in 2018—shares how GE Digital is shaping its martech strategy to engage audiences and boost ROI.
A robust, integrated view of martech investments, roadmaps and best practices is needed to compete for limited customer attention, and grow revenue and market share.
Paramount Pictures put its party on when it launched happy-hour style disruptive marketing events to promote Suburbicon.
An interactive gift guide is the latest innovation in American Eagle Outfitters' Facebook Messenger campaign to use bots to engage customers via social media.
Got room for more? These articles are anything but leftovers—they’re the 10 most popular B2B and martech articles on ChiefMarketer.com for November 2017.
When done properly, attribution programs can live up to the hype and deliver outstanding business value and insights. But for every success, there are also failures.