Brands Need to Consider Martech Investments Wisely: Report
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
The algorithms behind AI are beholden to the integrity—or lack thereof—in the measurements and datasets used to train them.
All treats, no tricks: Here’s our 10 most popular B2B and martech stories for October 2019.
Over half of marketers will increase their martech spending next year, but many still aren't optimizing their solutions, according to Chief Marketer's Martech Outlook Report.
How does a brand reap the benefits of AI and marketing automation, and become more “human” at the same time? The answer lies in organizational empathy.
Better segmentation and an improved martech stack is helping Destination XL boost engagement with retail customers in-store and online.
Putting a customer data platform (CDP) in place is helping Ancestry improve its view of customer data from numerous sources and channels.
Scott Brinker shares why more brands are shifting from a siloed martech approach to one that is more self-service and accessible across the entire organization.
The PRO Award winners will be announced during a live awards brunch on October 24 at Neue House, New York. Join us.
The key to guiding your organization through digital transformation isn’t about martech solutions—it's about the cultural shift.