MARTECH | CMO-CORNER

As the official delivery partner for Taylor Swift’s new album “Reputation,” UPS has activated a consumer experience to engage the legions of Swifties.

As August winds down, we thought it would be a good time to check in on what were the most popular B2B and martech stories on ChiefMarketer.com this summer.

Retailers to restaurateurs are creating immersive gamified sweepstakes that allow consumers to have fun, memorable interactions with their favorite brands.

Snapchat and gamification turn stagnant bottles of Pepsi and packages of Frito-Lay snacks into an entertaining sweepstakes.

As ecommerce companies focus on improving their product selection, customer service and supply chain, many of them overlook a key opportunity for differentiation: Content.

Last week, Nestlé Waters launched a explainer video for Pure Life. These videos have a positive impact on conversion rates, sales and information retention.

Discover ideas for getting more milage out of your B2B tech videos for inbound, outbound and more.

Brands are embracing virtual reality (VR) and other types of technology as a way to offer consumers unique, impactful experiences.

The average digital marketing spend for businesses predicted to reach $118 billion by 2021. But simply knowing the potential value of digital marketing isn’t enough—you must measure marketing metrics and analytical data to determine you’re your marketing ROI.

Check out Chief Marketer's top 10 B2B and martech articles for July.