MarketsOnDemand has introduced five new lists, effective April 29.
These files, which are part of the Chicago company’s consumer interest list, are opt-in.
Consumers visited Web sites of MarketsOnDemands’ network partners and registered their interests there. They also signed up for third-party offers. All the files are part of CoreBase, the company’s permission-based marketing database, which includes 29 interest files. There are 35 network partners.
The files include Automotive Enthusiasts, who have an interest in cars, auto restoration and accessories, with 73,000 names and Software Lovers, who have expressed a desire to buy and try new software, with 200,000.
Football Fans (62,000) are interested in professional football. Shopping Enthusiasts (84,000) have expressed a willingness to shop on the Internet. And, Survey Seekers, with 111,000, is a source of consumers who take surveys.
The e-mail and postal cost $85/M, with the price for both set at $170/M. Selects include length of residence, marital status, household income, known homeowner, presence of children, direct mail merchandise buyer, ethnicity, education, telephone numbers and more.
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