Channel | MarTech

Some research estimates the average organization uses 91 different martech tools. Is your company a victim of martech bloat?

Four key forces buffeting marketing today have spawned six predictions that will dramatically affect marketing teams and their leaders.

Five common challenges marketers face today and how AI can help.

New research indicates that hiring to fill open marketing positions might take longer than you think.

There are many forms of mobile ad fraud, ranging from click spam, SDK spoofing and false impressions. The effects can be devastating.

A higher priority on marketing is one of the top drivers of budget growth at B2B tech companies, according to a new survey.

PepsiCo is an innovator in marrying consumer needs with innovative and emerging technologies to create state-of-the-art marketing wonders that drive sales and brand loyalty.

This year it will take creativity and an understanding of what does and does not work for brands to set themselves apart.

Marketing is in the midst of a digital revolution that’s bringing countless new technologies that will all impact marketing this year in their own unique ways.

Looking to update your CMS in 2019? Here's a primer of what to consider before you buy.