James Lucas has been named as senior vice president, director of research, database and analytics by DraftWorldwide Chicago. Previously, he was director of analytics and modeling for Krumm & Associates LLC, Chicago.
While at Krumm, Lucas did work for clients like Discover Card, DIRECTV, Wachovia Bank, and Sears. Earlier, he was director of integrated planning and account services at The Sales Machine/Tatham Euro RSCG.
He will head Draft’s research and Data Technology Services groups.
DraftWorldwide is an agency with global billings of more than $3.6 billion.
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