Loose Cannon: Masters of Our Domains

News item: The Internet Corporation for Assigned Names and Numbers (ICANN) has approved several new Web site domain names. Standbys such as .com for commercial entities, .org for non-profits and .gov for government institutions will soon be joined by .post for postal organizations, .jobs for human resource entities and .travel for the travel industry.

This is all well and good, but given that the direct marketing industry is the engine behind the Web