The Universal Postal Union agreed on six major principles, including some that could facilitate direct mail, in their conference in Beijing, which ended last month, according to Thomas J. Leavey, director general of the UPU.
One is universal mail service–to all addresses. Of the 172 national postal systems represented at the conference, only one objected, said Leavey, speaking at the DMA’s 82nd annual Conference and Exhibition here this week. The group has 189 members.
The members also elected to set up quality measurement systems, and to pursue greater customer service worldwide.
Also conducted in Beijing was the first world conference on direct mail. The UPU’s direct mail advisory board, which includes both postal and private members, Leavey said.
It also decided to help countries develop direct mail services.
Also discussed at the conference was the subject of terminal dues.
In 2001, country-specific dues rates will take effect in 30 industrialized countries. The general rate will be 60% of domestic letter tariffs, but not all countries will get 60%, Leavey said. Germany, for example, will get only 45%.
Will mailers be reimbursed if delivery standards are not met. There is no such program except for cases involving registered mail, Leavey said, adding that it is a good idea.
“Where a whole mailing is delayed, or where a department store had a sale and the mailing is tied to the date of the sale, then the mailer has good recourse for reimbursement,” he said.
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