A pact with Acxiom Corp. will integrate Return Path’s e-mail change of address service (ECOA) into Acxiom’s InfoBase eProducts offerings.
The agreement will enable Little Rock, AR-based Acxiom clients to locate customers who have changed their e-mail addresses, the companies said yesterday at the net.marketing conference in New York.
“With the addition of Return Path ECOA to our eProducts offerings, we can help marketers acquire e-mail addresses for their customers, and help them update and maintain those addresses over time,” said John Ripa, InfoBase eProducts leader, in a statement.
New York-based Return Path Inc. has more than 6 million consumer-registered e-mail address changes, with 1 million added monthly. Customers are located in a permission-based manner.
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