MarketTouch has launched Remote Prospect Marketing (RPM), direct mail software that enables sales representatives, franchise operations and other small- to mid-size marketers to create and send out direct mail pieces. Release of the program marks the company’s expansion from list brokerage and management to one-stop campaign services.
Mailers using RPM can take advantage of several templates included with the software, or can choose from a series of mailers pre-designed by a franchise organization or parent company. RPM is capable of handling quantities as small as 250 pieces, allowing local marketers to generate targeted messages for several cells. Prospects can be generated from MarketTouch’s Real America Database, a multi-source consumer data file that holds records on 156 million individuals and 98 million households.
Once the campaign is designed, the user sends it via the Web to a MarketTouch printer, which produces, inserts, seals, stamps and mails each piece. Costs are based on the type and quantity of pieces, ranging from simple postcards that can be put into the mail for around one dollar to full color brochures, which can cost between five and eight dollars.
MarketTouch is based in Atlanta, GA.
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