Overall increases in ad spending, global online traffic, e-commerce sales and broadband penetration are among the factors Google sees leading to fast growth for search engine marketing.
Patrick Keane, head of advertising sales strategy for Google Inc., noted that search currently accounts for only 3% of all Internet usage. Nearly four billion searches are done monthly by 110 million people in the U.S., and 16.5 billion searches are done monthly by 278 million people globally.
Over 10 million searches are done on Google per hour, noted Keane. Being first in a search listing doesn’t necessarily mean you’ll get the best clickthrough rate, said Keane, speaking at the Chicago Association of Direct Marketing’s Direct Marketing Days Wednesday. Branded ads
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