* Veterans of Foreign Wars
* Men’s Vogue
* CNET Networks TV.com
* Nutra Marketing
* Vital Speeches of the Day
* About Kids With Pets
* Disneyshopping.com
* People in the News
LISTS UNDER NEW MANAGEMENT
Veterans of Foreign Wars
RMI Direct Marketing recently assumed management of lists owned by the Veterans of Foreign Wars of the U.S. More than 1.4 million names from the last 12 months are available on its nonmember donor file. The average contribution was $11. Direct mail is the source. Direct Media Inc. was the prior list manager.
Selections: Hotlines, dollar, ethnicity, religion, age, income, lifestyle, presence of children, state/SCF/ZIP
Sample usage: National Geographic, Guideposts, Saturday Evening Post, Omaha Steaks, Children’s Hospitals, Public TV, Nature Conservancy, American Heart Association, City Meals on Wheels, Leader Dogs for the Blind, Covenant House, U.S. Olympic Committee, Feed the Children, Republican National Committee, Sheriff’s Association, Carol Wright, Thompson Cigar
Price: $75/M (last-36-month donors)
Contact: RMI Direct Marketing Inc., Hillary Taylor at 203-825-4631 or [email protected]
NEW LISTS
Men’s Vogue
Conde Nast Publications has introduced a list of 105,514 subscribers to Men’s Vogue magazine. Most subscribers (95%) are men, median age 42, with a $178,500 median household income. This file cannot be released for sweepstakes, survey, contests or telemarketing offers.
Selections: Hotlines, business, Canadian, direct to publisher, gender, gift givers, Nielsen County, new movers, new-to-file, paid, renewals, source, state/SCF/ZIP
Price: $105/M
Contact: Millard Group Inc., Valerie Lithgow at 603-924-9262, ext. 2391 or [email protected]
CNET Networks TV.com
More than 85,000 names are available on the CNET Networks TV.com list. This file reaches avid television viewers who visit the TV.com Web site. About 57% of these individuals are women, average age 29 with a $63,000 average income.
Selections: Gender, age, state/SCF/ZIP
Price: $200/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
Nutra Marketing
Buyers of weight loss, anti-aging and wrinkle remover products are named on the Nutra Marketing file. A total of 394,468 last-12-month buyers are available. The sources include the Internet, space advertising and radio.
Selections: Hotlines gender, state/SCF/ZIP
Price: $100/M
Contact: Pioneer Pacific List Marketing Inc., Mike Scher at 818-783-7500, ext. 224 or [email protected]
Vital Speeches of the Day
McMurry Inc. now offers a combined list of 4,153 subscribers to its newsletters Vital Speeches of the Day and The Executive Speaker. These publications reach media relations directors, public affairs executives, corporate speechwriters and other high level executives.
Selections: Gender, state/SCF/ZIP
Price: $175/M
Contact: MeritDirect LLC, Mike Soltis at 914-268-1025 or [email protected]
About Kids With Pets
Nearly 3.5 million pet owners are identified on the About Kids With Pets database. It’s comprised of families with children 17 and younger. These men (67%) and women (33%) responded to Internet surveys within the last 12 months. Those listed have a $61,000 average household income.
Selections: Monthly hotline, children by age, number of children, child’s gender, estimated household income ranges, type of pets, state/SCF/ZIP
Price: $105
Contact: Rubin Response Management Inc., Dorothy Crider at 847-619-9800, ext. 185 or [email protected]
UPDATED LISTS
Disneyshopping.com
The Disneyshopping.com file is available again after being off the market for about a year. Some 440,000 buyers from the last 12 months are listed. The majority of these customers are women. The average order was $75 for collectibles, apparel, toys, electronics and other products. The source is the Internet and direct mail.
Selections: Hotlines, dollar, credit cards, cash buyers, multibuyers, product, state/SCF/ZIP
Price: $105/M
Contact: Belardi/Ostroy ALC LLC, Fred Onemma at 212-381-1719 or [email protected]
People in the News
Bob Portner has been named account director in the business-to-business list management division at Specialists Marketing Services Inc. Portner was formerly director of sales at Kroll Direct Marketing Inc.
Network
