Listline e-Newsletter 6/26

* OneWallSt.com Investors and Financial Newsletter Subscribers
* Tafford Uniforms
* RV Business
* Dividend Superstars
* Gaming and Activities Book Buyers
* SohoProGuide.com
* Equine Group E-mail Master File
* You & Your Family Blow-in
* Correction
* Circulation Manager

NEW LISTS

OneWallSt.com Investors and Financial Newsletter Subscribers
Here’s a file from OneWallSt.com Inc. consisting of subscribers and investors who registered at this and affiliated Web sites. Nearly 330,000 names have been assembled, including 257,754 financial newsletter subscribers. Postal and e-mail addresses are available.
Selections: Investor types, subscribers, industry market interest, recency, state/SCF/ZIP
Price: $160/M (postal file); $375/M (e-mail file)
Contact: Key Marketing Advantage, Ann Marie Beers (203-744-9011, [email protected])

Tafford Uniforms
Healthcare professionals who purchased uniforms are named. These 59,230 customers made $70 average purchases in the last 12 months. A total of 117,607 buyers are available from the last 24 months. Direct mail is the source.
Selections: Hotlines, purchase amount ranges, max per company, multibuyers, state/SCF/ZIP
Price: $100/M (last-24-month buyers)
Contact: Direct Media Inc., Julie Salles (203-532-2492; [email protected])

RV Business
Affinity Media’s list for RV Business magazine names 18,244 subscribers. This is a controlled circulation publication.
Selections: Business, job title, state/SCF/ZIP
Price: $125/M
Contact: Names and Addresses Inc., Lisa Tricoli (847-850-1021; [email protected])

Dividend Superstars
Weiss Research Inc. has released a list of subscribers to its monthly newsletter Dividend Superstars. The count is 11,570. Subscriptions are direct mail sold.
Selections: Address type, gender, state/SCF
Price: $225/M
Contact: MetaResponse Group Inc., Diane Dubocq (954-360-0644, ext. 217; [email protected])

Gaming and Activities Book Buyers
Jossey-Bass has a list of 13,777 buyers of gaming and activities books for the workplace, which are intended for encouraging staff interaction. Direct mail is the source.
Selections: Gender, max per company, topic, state/SCF/ZIP
Price: $145/M
Contact: Infocore Inc., Tom Mack Jr., (760-607-2500, ext. 13; [email protected])

SohoProGuide.com
Separate files offer 902,881 postal and 809,112 e-mail addresses of entrepreneurs who registered at SohoProGuide.com. Those listed typically work from home offices or small offices with fewer than 50 employees.
Selections: Number of employees, recency, SIC code, state/SCF/ZIP
Price: $150/M (postal file); $200/M (e-mail file)
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])

Equine Group E-mail Master File
Source Interlink Media’s list offers 24,198 e-mail addresses of horse enthusiasts, all subscribers to Dressage Today, Equis, Horse & Rider and Practical Horseman magazines. The primary source is direct to publisher (71%).
Selections: Hotlines, interests, source, paid, state/SCF/ZIP
Price: $150/M
Contact: Specialists Marketing Services Inc., Amy Lyons (603-431-2873; [email protected])

NEW INSERT MEDIA

You & Your Family Blow-in
CW Publishing Group has started a blow-in program for You & Your Family, a magazine geared for new parents. Two million copies are distributed annually. It’s distributed to expectant mothers by doctors and sold through direct mail. Inserts must be between 4 by 5-1/2 inches and 4-1/4 by 5-3/4 inches.
Price: $40/M
Contact: ALC Insert Media, John Toscano (914-524-5254; [email protected])

Correction
Zed Marketing Group Inc. and List Services Corp. are currently co-managing the Eastbay Catalog blow-in and package insert programs (Direct Listline, June 23, 2008).

CLASSIFIEDS

Circulation Manager
Design, create and implement mailing campaigns
Develop and execute database queries for list segmentation and analysis
Negotiate and order rental lists for mail campaigns/marketing database
Conduct analysis of mailing campaigns and offer insights and recommendations
5+ years experience in B2B catalog circulation
Bachelors Degree in Marketing, Business or related area
Advanced Excel skills are a must; Access experience is highly preferred
Experience working with service bureaus, printers
[email protected] EOE/AA Employer