* eToys buyers
* Hart’s Petroleum Directories E-mail
* Vegas High Rollers
* Proof of Purchase E-mail Database
* Choice Mortgage and Financial Leads
* InfoUSA Faces Possible Stock Delisting
* Introducing Jo Ann Alberts of Trinity Direct
* Technology & Learning
NEW LISTS
eToys buyers
eToys Direct Inc. now offers a list of 384,633 eToys.com buyers from the last 12 months. The average order was $71 for toys geared for children ages 3 to 10. Seventy percent of the customers are women. Sources include an e-mail newsletter, catalogs, online pay per click ads and Web affiliate marketing. This file was previously only available for exchanges.
Selections: Hotlines, adult’s/child’s age, child’s gender/birth month, children’s apparel, household income, purchase amount (ranges), state/SCF/ZIP
Sample tests: Chasing Fireflies, Highlights for Children, Lilly’s Kids
Price: $105/M
Contact: Fasano and Associates, Rose Joseph (818-728-9030, ext. 112: [email protected])
Hart’s Petroleum Directories E-mail
Hart Energy Publishing offers 67,000 e-mail addresses on a master file. The sources are Hart’s Rocky Mountain Petroleum and Gulf States Petroleum directories. These identify executives responsible for purchasing oil field services and equipment.
Selections: None offered
Price: $335/M
Contact: VentureDirect Worldwide, Jim Scova (212-655-5186; [email protected])
Vegas High Rollers
The file identifies 423,690 gamblers who responded to direct mail and e-mail invitations to special events sponsored by casinos in Las Vegas. Such events include concerts, boxing matches and shows. These are generally high net-worth homeowners, average age 58. Eighty-eight percent don’t have children.
Selections: Quarterly hotline, age, gender, income
Price: $80/M
Contact: List Management Plus Division/Focus USA, Chris Morgan (603-673-3473; [email protected])
Proof of Purchase E-mail Database
Thirty million e-mail addresses have been enhanced with offline product data derived from statistical models and other analytics. The POP database identifies prospects considered likely to shop for specific categories of products, based on purchase history and other variables.
Selections: Demographics, $10-plus buyers, income range, recency, transaction date, product categories, amount spent, state/SCF/ZIP
Price: $100/M
Contact: Walter Karl Inc., Kathleen Gaines (646-336-4153; [email protected])
Choice Mortgage and Financial Leads
More than 1.5 million homeowners who responded to offers for mortgages and other financial services are available. This file consists of inquirers and customers who completed financial transactions within the last six months. Postal and telemarketing segments are offered. Direct mail and telemarketing are the sources.
Selections: Monthly hotline, age, dwelling type, ethnicity, gender, income, lifestyle, marital status, state/SCF/ZIP
Price: $100/M
Contact: Take 5 Solutions LLC, David H. Brill (845-533-4030; [email protected])
IN THE NEWS
InfoUSA Faces Possible Stock Delisting
InfoUSA received an official notice on April 2 that it’s not in compliance with NASDAQ rules because of a delay in filing its annual report, which means the company’s common stock is subject to possible delisting from the NASDAQ Global Select Market. The company said it plans to file an appeal for continued listing.
MEET THE BROKER
Introducing Jo Ann Alberts of Trinity Direct
This week, Meet the Broker features Jo Ann Alberts, a longtime list professional still looking to expand her horizons after 27 years in the business. For the full story, click here (directmag.com/meet_the_broker/alberts).
SPECIALS!
Technology & Learning
NewBay Media LLC offers test and re-test mailers $15/M off the base price of the Technology & Learning subscription file. This title reaches more than 70,000 administrators and technology directors in the education market. Contact Lake Group Media Inc., Daniel Grubert (914-925-2449; [email protected])
Network
