* Celebrate Express Files
* TechProGuide.com E-mail
* Buyer Advantage Files
* Nutrition Action Healthletter Political Database
* LiveCareer.com
* Emerge Leadership Group
* Listdata Consolidates Operations in Florida
* People in the News
NEW LISTS
Celebrate Express Files
Celebrate Express Inc. has released a corporate master file, an enhanced database, a list of costume buyers and an Alexa list-exchange file. The master file names 843,031 customers from the last 12 months who bought party supplies and costumes. Additional selects specifying last and cumulative purchases are on the enhanced file. Customers typically are 25 to 45 years old with household income of more than $100,000 a year. Direct mail and the Internet are the sources.
Selections (depending on file): Age, income, child’s age range/gender, last/cumulative purchase amount, homeowner/renter, holiday buyers, Alexa enhancements, state/SCF/ZIP
Price: $100/M (last-12-month buyers)
Contact: Adrea Rubin Management Inc., Ed Bezursik (646-487-3792; [email protected])
TechProGuide.com E-mail
This list offers nearly 1.2 million e-mail addresses of information technology professionals. Sources include e-mail newsletter subscriptions and Web site registrations.
Selections: Number of employees, recency, SIC code, job title/function, IT interests, state/SCF/ZIP
Price: $275/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
Buyer Advantage Files
This list group has been expanded to offer separate lists of weight-loss product buyers (naming 879,360), secured credit cardholders (2 million), ailment sufferers (1.2 million), gay and lesbian shoppers (403,824) and new parents (967,185). Telephone numbers, postal and e-mail addresses are available. Sources include online transactions, telemarketing, DRTV and surveys.
Selections: Monthly hotline, age, homeowners, income, gender, multibuyers, lifestyle, beauty, men’s products, vitamins, herbal remedies, health club members, state/SCF/ZIP
Price: $75/M to $155/M (depending on file)
Contact: Focus USA, Lori Collins (603-635-1842; [email protected])
Nutrition Action Healthletter Political Database
The Center for Science in the Public Interest has overlaid voter registration data on a file of 685,900 subscribers to the Nutrition Action Healthletter. Separate segments identify Democratic, Republican and independent voters at home addresses. Those listed range in age from 35 to 55 and have annual household income of $50,000 or higher. Seventy percent are married and 79% are homeowners. Direct mail is the source.
Selections: Political party/independents, hotlines, gender, state/SCF/ZIP
Price: $100/M
Contact: RMI Direct Marketing Inc., Ed Bocknik (203-825-4633; [email protected])
NEW SELECTS
LiveCareer.com
More specific education selects and Canadian records have been added to this file. Some 2.1 million who completed an online career interest survey are listed. More than 150 data points were collected from responses, including approximately 100 professional and trade selects. Two-thirds are women with annual household income of $55,000.
Additional selections: Gender, education, date of birth, enhancements, demographics, lifestyle, high school graduation date, career interest, area of work/study, state/SCF/ZIP
Price: $100/M (base)
Contact: Net60 LLC, Chaim Lazar (201-833-9003, ext. 102; [email protected])
UPDATED LISTS
Emerge Leadership Group
This postal file (formerly known as ClientSkills) is offered by corporate training and consulting firm Emerge Leadership Group. Some 61,205 workshop attendees, buyers and inquirers are identified. Also available are more than 76,000 e-mail addresses and Canadian and other international names. Sources include direct mail, trade shows and a Web site.
Selections: State/SCF/ZIP
Sample usage: Arizona State University, Briefings Publications, CareerTrak, Sales & Marketing Management, Santa Clara University, University of Houston, University of Wisconsin
Price: $135/M (postal file); $300/M (e-mail file)
Contact: Lewis Direct, Rebecca Grubelic (413-562-8089; [email protected])
IN THE NEWS
Listdata Consolidates Operations in Florida
Listdata Management Services Inc. has closed its office in Suffren, NY and consolidated list brokerage and management operations at its headquarters in Fort Lauderdale, FL.
People in the News
Erin Dolan has joined Lake Group Media Inc. as an account supervisor in the list brokerage division. Dolan will be responsible for circulation planning, secondary market strategies and reviewing analytical reports. She’d previously worked at American List Counsel Inc.
Millard Group Inc. promoted Jeff Kelley to executive vice president. His former title was senior vice president of list management. Kelley has been with the company since 1995.
Network
