* Movin’ and Spendin’
* Hispanic Business
* EMS Training Database
* Healthcare Marketing Executives by SK&A
* K-12 School Foodservice Director ‘Outsert’ Program
* Celebrate Express PIP
* People in the News
* Canadian Men’s Group
LISTS UNDER NEW MANAGEMENT
Movin’ and Spendin’
Avrick Direct Inc. has taken management of its Movin’ and Spendin’ files in-house. Approximately 2.2 million monthly hotline names are available for new movers. A separate Hispanic monthly hotline list offers roughly 250,000 new movers. Plus a new magazine change of address selection has been added to the file. The sources include utility hook up records and change of address data from magazine publishers. Estee Marketing Group Inc. was the prior list manager.
Sample usage: Smith & Noble, Vonage
Sample tests: Country Casual, Linen Source
Additional selections: credit card type, number of credit cards, age, income, homeowner, dwelling type, home value market/accessed (ranges), mortgage/purchase amount, available equity (ranges), ethnicity, religion, pool, marital status, distance of move, apparel buyer type, mail order buyer type, hobbies, presence of children, Spanish speaking, state/SCF/ZIP
Price: $85/M (base)
Contact: Avrick Direct Inc., Laurence J. Shoobs (323-662-1143; [email protected])
Hispanic Business
Statlistics has been appointed to manage the controlled circulation list of Hispanic Business magazine. A total of 240,613 postal- and 73,286 e-mail addresses are available. This title targets English-speaking Hispanics. Subscribers include entrepreneurs and business and community leaders. MeritDirect previously handled this file.
Selections: Business/industry, job function, number of employees, business/home address, state/SCF/ZIP
Price: $125/M (postal file); $425/M (e-mail file)
Contact: Statlistics, Don Riccio (203-778-8700 ext. 131, [email protected])
postal; Turk Hassan, 203-778-8700 ext. 144, [email protected])
NEW LISTS
EMS Training Database
Some 550,000 names of buyers, attendees and inquirers from the last 12 months have been assembled, including nearly 375,000 from the last 12 months. Those listed have inquired about or took courses on topics such as career management, communication skills, leadership and finance. The average sale was $700. Direct mail is the source.
Selections: Hotlines, job function/title, max per company/site, number of employees, phone number, SIC Code, state/SCF/ZIP
Contact: MeritDirect, John Ganis (914-368-1024; [email protected])
Healthcare Marketing Executives by SK&A
Pharmacy and healthcare professionals (58,279) responsible for advertising, promotions and direct marketing are named. These individuals reportedly have responded to offers for seminars, Internet technology, graphics products and services, as well as catalogs and membership offers. This file is available for rental and for data resellers. Telemarketing research is the source.
Selections: Title, state/SCF/ZIP
Price: $135/M
Contact: SK&A Information Services Inc., Jack Schember (800-752-5478, ext. 1259; [email protected])
NEW INSERT MEDIA
K-12 School Foodservice Director ‘Outsert’ Program
Flyer “outserts” will be positioned on top of the annual CN Executive Guide published in April and mailed in a polybag. Inserts can also be bound inside the magazine targeting 17,500 foodservice professionals. The maximum size for inserts is 8-3/8 by 10-7/8 inches. Numerous insert format options are available. The deadline is Feb. 1.
Price: $3,000 to $7,089 (inserts/flyers); $4,000 to $5,800 (bind-in)
Contact: Kroll Direct Marketing, Ilene Schwartz (216-371-1667 or [email protected])
NEWLY MANAGED INSERT MEDIA
Celebrate Express PIP
Adrea Rubin Management Inc. has been selected by Celebrate Express Inc. to oversee its package insert program. The PIP targets buyers of children’s party supplies and costumes. Up to five inserts will be accepted in each of the estimated 1 million packages shipped this year. Inserts up to 5-1/2 by 8-1/2 inches will be collated in an envelope and hand inserted inside packages. Direct Media Inc. formerly managed this program.
Price: $60/M
Contact: Adrea Rubin Management Inc., Ed Bezursik (646-487-3792; [email protected])
IN THE NEWS
People in the News
V12 Group has expanded its executive committee with a pair of appointments. Jeff Berke has joined the firm as executive vice president of sales and marketing. Michael Tenenbaum has been named chief financial officer.
SPECIALS!
Canadian Men’s Group
Mailers who test this combined list of 164,781 men’s magazine subscribers before Feb. 29 can receive $15/M off the base price. The file consists of subscribers to Outdoor Canada, Hockey News, Canadian Home Workshop and Salmon Hunt. Contact Cornerstone Group of Companies, Sandra Weppler (416-932-9555, ext. 126; [email protected])
Network
