* African Americans True to Sports
* Christian Appalachian Project Families With Children
* Rogers Vancouver Area Business
* Spilsbury
* Infomercial Buyers With Telephones
* Eastern Mountain Sports Retail Z-24 Enhanced
* Engineering News-Record
* InfoUSA Projects $5 Million Reduction in Costs
NEW LISTS
African Americans True to Sports
Multibuyers from various sports-related catalogs are identified on the African Americans True to Sports list. The count is 264,299. The average unit of sale was $125.
Selections: Quarterly multibuyers, gender, income, age, presence of children, state/SCF/ZIP
Price: $85/M
Contact: List Experts Inc., Lisa Teele at 727-669-2500 or [email protected]
Christian Appalachian Project Families With Children
The Christian Appalachian Project offers a list segment identifying families with children. A total of 356,061 donors are available from the last 36 months. Segments for last 6-, 24- and 36-month donors are offered as well. Direct mail is the source.
Selections: Donation amount (ranges), age, areas of interest, child age range, change of address, ethnic, religious, gender, income, state/SCF/ZIP
Price: $95/M (last-12-month donors)
Contact: RMI Direct Marketing Inc., Rich Leary at 203-825-4616 or [email protected]
CANADIAN LIST NEWS
Rogers Vancouver Area Business
Rogers Publishing has introduced Rogers Vancouver Area Business, a list of subscribers to various Rogers’ publications in the Vancouver area. The file contains 16,636 names.Selections: Gender, FSA, number of employees, telephone/fax numbers, SIC code, title, job function, state/SCF/ZIP
Price: $150/M (Canadian)
Contact: Cornerstone Group of Companies, Maria Hyponen at 416-932-9555, ext. 320 or [email protected]
NEW SELECTS
Spilsbury
A children’s product selection is now available on the Spilsbury Co. file A total of 223,686 buyers are available, including 41,543 children’s product buyers from the last 12 months. The average unit of sale was $55. Direct mail was the source.
Additional selections: Dollar amount spent (ranges), hotlines, gender, product, state/SCF/ZIP
Sample usage: Heartsong, Mindware Catalog, Terrific Toys, Jones Publishing, Ethel M. Chocolate, Alsto, Plow and Hearth, Acorn Direct, Mary Maxim, Casual Living, Eden Lane Catalog, Signals, What on Earth
Price: $100/M
Contact: Direct Media Inc., Matthew Musikar at 203-532-2445 or [email protected]
Infomercial Buyers With Telephones
Product selections have been added to the Infomercial Buyers With Telephones list. Some 202,673 buyers are available from the last 12 months.
Additional selections: Credit card Vs check, gender, state/SCF/ZIP
Sample usage: Carol Wright, Oreck, Craftmatic, America Online, Stabenfeldt, Allstate Readers
Price: $75/M
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or [email protected]
UPDATED LISTS
Eastern Mountain Sports Retail Z-24 Enhanced
Eastern Mountain Sports has released a file with Z-24 enhancements. A total of 244,813 enhanced buyers are available from the last 12 months. Among the selections offered are 64 product categories.
Selections: Demographics, last purchase, presence of children/gender, recency, gender, dollar amounts, product type, household income, adult/child age ranges, income ranges, state/SCF/ZIP
Price: $90/M
Contact: Millard Group Inc., Beth Pratt at 603-924-9262, ext. 2279 or [email protected]
Engineering News-Record
McGraw-Hill Construction recently began offering telephone numbers on the Engineering New-Record list. The postal file contains 69,128 subscribers and 23,001 e-mail addresses are available. International and Canadian names are available as well.
Selections: One per site, job function/title, business/home address, business/industry type, gender, country, province, state/SCF/ZIP
Price: $135/M (postal file); $300/M (e-mail file)
Contact: Edith Roman Associates Inc., Michael Costantino at 845-731-2748 [email protected] (postal file) and ePostDirect, Maggy Pizzuto at 845-731-3844 or [email protected]
IN THE NEWS
InfoUSA Projects $5 Million Reduction in Costs
InfoUSA Inc. said it expects to reduce costs by $5 million annually as a result of moving its data processing and management functions to a new server. InfoUSA owns Walter Karl Inc., Edith Roman Associates Inc. and Millard Group Inc.
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