* Health Forum Files
* Horse’N Around
* LexisNexis List Portfolio
* Analog TV Household Targets
* ASFS Consumers/Regular Prescription Users Enhanced
* PCH Under One Pound PIP
* NIBM Newsletter Renewal Statements
* I-Behavior and CMS Direct Unite Co-op Databases
LIST MANAGEMENT CHANGES
Health Forum Files
Health Forum Inc. has appointed Statlistics to oversee three controlled circulation magazine lists and a master file. The Hospital & Health Networks file offers 48,408 subscribers. Health Facilities Management and Materials Management in Health Care offer 22,087 and 23,070 subscribers respectively. American Medical Information formerly managed these files.
Selections: Job title, number of beds, number of employees, sales volume, telephone number, state/SCF/ZIP
Sample usage (Hospitals & Health Networks): Aggreko, Henry Stewart Publications, HR in Healthcare, New York Society of Anesthesiologists, University of Pennsylvania; (Health Facilities Management) American Society of PeriAnesthesia Nurses, Oakstone Publishing, Symposia Medicus, University of Miami; (Materials Management in Health Care) American Association of Blood Banks, Biotech Communications Group Inc., CMEducation Resources LLC, Dowden Health Media, Ernst Flow Industries, Fox Chase Cancer Center, Harvard Medical School, HCPro Inc., Institute for Safe Medication Practices, Jones and Bartlett Publishers, Lippincott Williams & Wilkins, March of Dimes, Physicians Practice Inc., Southwest Washington Medical Center, Institute of Medical Leadership, University of Chicago Press Journals, University of Colorado School of Pharmacy
Price: $160/M
Contact: Statlistics, Marge Fernbach (203-778-8700, ext. 136; [email protected]))
Horse’N Around
Bromeland Publishing Inc. has chosen Mail Marketing Inc. to manage a list of 43,487 subscribers to Horse’N Around magazine. An average subscriber is 55 and has a $60,000 income. Midwest Direct Marketing Inc. was the previous manager.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Mail Marketing Inc., Joann O’Rourke (201-750-3222, ext. 26; [email protected])
NEW TO MARKET LISTS
LexisNexis List Portfolio
LexisNexis offers business and home addresses of more than 10 million business executives and professionals. Forty-three data cards have been released for categories ranging from administrators to working mothers. Some of the lists of professionals available include attorneys, clergy and physicians. Numerous sources include public records.
Selections: Demographics, job function/title, SIC code, company size, age, gender, household income, number of employees, annual sales, bankruptcy, age/number/presence of children, length of residence, marital status, number of people in household, homeowner/renter indicator, state/SCF/ZIP
Price: $100/M (home addresses); $115/M to $125/M (business addresses)
Contact: Specialists Marketing Services Inc., Peter Candito (631-787-3020; [email protected] (mailto:[email protected]) –business executives); Tom Walsh (201-865-5800, ext 2706; [email protected]) –professionals)
Analog TV Household Targets
Marketing Infomatics has released a list that identifies more than 12. 4 million households in areas designated by the Federal Communications Commission for consumer media education efforts, concerning the upcoming conversion from analog to digital television technology. Households have been scored based on factors such as age, ethnicity and income to determine which households most likely to be affected the change in technology. Sources include direct mail survey data from the FCC, with additional data overlaid.
Selections: Ethnicity, senior, rural, homeowner, dwelling type, age, gender, marital status, designated market areas, state/SCF/ZIP
Price: $85/M
Contact: Marketing Infomatics, Marc Becher (877-788-4440; [email protected])
ASFS Consumers/Regular Prescription Users Enhanced
Consumers who regularly take prescription medicines are identified on this 362,509-name list. Data was derived from America Shops for Savings telemarketing surveys. No incentives were used to generate survey responses.
Selections: Hotlines, adult’s/child’s age ranges, income ranges, ethnicity, language, homeowner/renter, dwelling type, demographics, gender, telephone number, state/SCF/ZIP
Price: $150/M
Contact: Kroll Direct Marketing Inc., Gwen Coryell (609-275-2900, ext. 118; [email protected])
INSERT MEDIA
PCH Under One Pound PIP
Publishers Clearing House is launching a package insert program for shipments that weigh less than a pound. Its customers are typically 55 or older and have a $40,000 average household income. PCH ships more than 2.1 million packages September through December.
Price: $60/M
Contact: Direct Media Inc., Nancy O’Reilly (203-532-2356; [email protected])
NIBM Newsletter Renewal Statements
The National Institute of Business Management now accepts inserts in newsletter renewal statements. Each of 144,000 statements mailed annually can include one advertising insert. Inserts must be 3-1/2by 5 inches to 3-5/8 by 8-1/2 inches.
Price: $65/M
Contact: LH Management Division, Leon Henry Inc., Barbara Hoina (914-285-3456; [email protected])
COOPERATIVE DATABASES
I-Behavior and CMS Direct Unite Co-op Databases
I-Behavior Inc. and CMS Direct have formed a strategic partnership to offer expanded services to each others’ clients. For more, click here (directmag.com/datalist/Cooperative121108).
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