Listline e-Newsletter 12/06/07
* Atlas Pen and Pencil
* Mining Stock E-mail Openers
* Agriculture Across America
* Motivational Professionals in the Corporate World
* Ethnic Nation A-H-A Credit Card Buyers
* YMT Vacations Ride-along
* People in the News
* Vendome Group
LISTS UNDER NEW MANAGEMENT
Atlas Pen and Pencil
Direct Media Inc. has been appointed list manager for Atlas Pen & Pencil Corp. It offers a school buyers file with 103,358 names, including 62,481 buyers who placed $50 average orders in the last 12 months. More than 38,000 names are available on separate business buyers file, including 17,682 who spent on average $300 in the last 12 months. Adrea Rubin Management Inc. was the prior list manager.
Selections (depending on file): Number of employees, business/home address, one per company, gender, state/SCF/ZIP
Price: $120/M (last-12-month buyers)
Contact: Direct Media Inc., Rich Parker (203-532-2500; [email protected])
NEW LISTS
Mining Stock E-mail Openers
Accredited investors with $300,000 or more in investments are identified on this file. It consists of active stock traders who have opened e-mails promoting gold and uranium stocks. More than 1.2 million postal addresses and 1.3 million e-mail addresses have been assembled.
Selections: State/SCF/ZIP
Price: $80/M (postal file): $60/M (e-mail file)
Contact: AccuList USA, Mark Sherman (954-923-5659; [email protected])
Agriculture Across America
Almost 2.7 million farmers and ranchers are included in this farm business database. Data has been sourced from loyalty marketing programs and information provided by customers who made retail or direct mail purchases.
Selections: Livestock, acreage, revenue production, annual sales volume, crop type/size, owner/operator, phone numbers, gender, state/SCF/ZIP
Price: $85M
Contact: List Bargains Division, Media Source Solutions, Tim Barlow (201-384-5523: [email protected])
Motivational Professionals in the Corporate World
Professionals who provide coaching and counseling services at corporations are named on this postal master file. These 278,993 individuals include directors, executives, managers, supervisors, recruiters and administrators. Those listed work in a variety of fields, including finance, marketing, advertising, sales, publishing and insurance. E-mail addresses are available. Direct mail and the Internet are the sources.
Selections: Hotline, one per company, state/SCF/ZIP
Price: $125/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
Ethnic Nation A-H-A Credit Card Buyers
More than 2.1 million consumers who paid for direct mail purchases with credit cards are listed. Segments are available for targeting consumers with African, Hispanic and Asian ancestry.
Selections: Monthly hotline, lifestyle, age, income, child’s age specific/range, gender, phone number, multibuyer, credit card type, product category, state/SCF/ZIP
Price: $95/M
Contact: List Services Corp., Matt Potts (203-791-4440; [email protected])
NEW INSERT MEDIA
YMT Vacations Ride-along
Your Man Tours Inc. has introduced the YMT Vacations ride-along program. Inserts will ride along with quarterly mailings. Up to four inserts will be included in each of 400,000-vacation package offers are mailed annually. A typical recipient is 55 with a $50,000 income. Inserts must be between 3 by 5 inches to 5-1/2 by 8-1/2 inches.
Price: $65/M
Contact: LH Management Division, Leon Henry Inc., Jody Smith (914-285-3456; [email protected])
IN THE NEWS
People in the News
Renan Levy has been named president and chief operating officer at the database compilation and marketing firm Intellidyn Corp. Levy was previously with n2N Commerce Inc.
Chris DeMartine has been appointed director of business development at Nextmark Inc. DeMartine was formerly vice president of analytical resources at ALC Inc.
SPECIALS!
Vendome Group
New test mailers are being offered $15/M off the base price of Vendome Group’s various book buyer and subscriber files until Jan. 31. The counts range from 10,000 to 50,000 names. Contact Lake Group Media Inc., Daniel Grubert (914-925-2449; [email protected])
