ON TODAY’S DIRECT LISTLINE:
* Medical Technology Journal
* Marco Promotional Products
* PCH Hispanic and Spanish Speaking MOB
* Profile America Insurance Prospects
* Brand New Source International Files
* List Day Merged With DM Days NY
* Introducing Greg Branstetter of Hippo Direct
* Gump’s
* American Institute of Architects
NEW LISTS
Medical Technology Journal
Progressive Media Group Inc. offers a list of postal and e-mail lists targeting 40,750 subscribers to Medical Technology Journal. The file consists of physicians, clinical healthcare professionals, administrative personnel, CEOs, CFOs and other high-level executives. A segment with 161,580 prospects is available.
Selections: Business address, number of employees, sales volume, gender, state/SCF/ZIP
Price: $125/M (postal file); $300/M (e-mail file)
Contact: Direct Media Inc., Mike Mayhew (203-532-2418; [email protected])
Marco Promotional Products
More than 28,000 buyers from last year are named, including 6,038 buyers from the fourth quarter. The average sale was $65 for badge holders, bags, totes and other kinds of promotional products and supplies for business meetings. The source is direct mail.
Selections: Gender, max per company/site, state/SCF/ZIP
Price: $115/M (base)
Contact: MeritDirect, Kristen Killingback (914-368-1062; [email protected])
PCH Hispanic and Spanish Speaking MOB
Here’s the newest of 20 files now offered by Publisher’s Clearing House. It names 385,008 Hispanic magazine subscribers and merchandise buyers and individuals who speak Spanish. Those listed responded to direct mail sweepstakes offers. Seventy percent of these individuals are women.
Selections: Quarterly hotline, lifestyle, income, adult’s/child’s age, child’s age range, gender, state/SCF/ZIP
Price: $90/M
Contact: List Services Corp., Matt Potts (203-791-4440; [email protected])
Profile America Insurance Prospects
Names for millions of insurance prospects have been assembled using a statistical model. This file identifies more than 3 million prospects, each, for health, life and auto insurance; plus more than 4.6 million prospects for long-term care insurance. These individuals have been rated as likely to be interested in purchasing insurance. Sources for this statistical modeling data include surveys, mail order buyer transactions and public records. The median age of those listed is 43; median income $47,000.
Selections: Quarterly hotline, adult’s/child’s age, gender, homeowner, income, marital status, PRIZM, phone number, area code, state/SCF/ZIP
Price: $70/M
Contact: Profile America List Co., Joan McCann (201-569-7272; [email protected])
Brand New Source International Files
Lists of executives in China, South Africa and the Czech Republic have become available in the Brand New Source group of lists. The Chinese file is the largest with more than 14.7 million names. The South African and Czech lists offer 76,376 and 356,710 names respectively. Corresponding e-mail files are available. Data has been harvested from the Web with automated software. The updating frequency will be daily.
Selections: Occupation, title, gender, max per company
Price: $190/M (postal files); $275/M (e-mail files)
Contact: Infocore Inc., Tom Mack Jr., (760-607-2500, ext. 13; [email protected])
IN THE NEWS
List Day Merged With DM Days NY
By Jim Emerson
Hoping to increase attendance, the Direct Marketing Association has merged List Day (some years called List Vision) and two other small conferences with DM Days New York, set this year for June 10-12.
List Day, International Day and the Hispanic marketing event Directo Day will no longer be scheduled as solo events. This move follows a recent decision by the association to reorganize its special interest councils, putting them under the control of DMA appointed advisory committees, instead of allowing council members to self-select operating committee officers, as had been past practice.
Details concerning exactly how the smaller conferences will be repositioned and possible name changes are still pending, but the DMA is expected to make a formal announcement sometime in February.
“Right now I don’t have the information on the keynote speakers and special events (for the conferences being folded into DMDNY) because it’s all still being put together,” said Doug Berger, DMA director of member communications.
Registration for DMDNY and special sessions for list professionals, international marketing and Hispanic marketing will be handled separately. Two tracks of sessions are planned on list-related topics with one set for beginners and another for more advanced list professionals, in keeping with past List Day practices.
“This will be a benefit for to DMDNY attendees,” added Berger. “It’s a way of making the whole conference more reflective of the greater community, all its facets and channels.”
MEET THE BROKER
Introducing Greg Branstetter of Hippo Direct
This week, Meet the Broker features Greg Branstetter, who says having a background running a mail order business is like the equivalent of having an MBA in list brokerage. To learn his peace plan for brokers and managers, click here (directmag.com/meet_the_broker/branstetter).
SPECIALS!
Gump’s
A $15/M cap on selections and $10/M discount off the base price of the Gump’s list is available for test mailers until April 15. This file contains more than 100,000 buyers from the last 12 months. Contact Belardi/Ostroy, Chris Volz (212-381-1719; [email protected]_)
American Institute of Architects
A $10/M discount off the base price is being offered off the base price for the membership list of the American Institute of Architects. The count is 66,676. Contact Lake Group Media Inc., Daniel Grubert (914-925-2449; [email protected])
Network
