* Avrick Direct Portfolio
* Conexion Lists
* High-Tech Supplement Buyers
* Ascend Media E-mail Files
* B2B Portales Portfolio
* Accurate Business Purchasing Agents
* MuscleMag International
* Home Business Magazine
* Neiman Marcus/Horchow
LISTS UNDER NEW MANAGEMENT
Avrick Direct Portfolio
Adrea Rubin Management Inc. has assumed management of a portfolio of a dozen lists owned by Avrick Direct Inc. This group includes the Teleproducts Mail Order Buyers list with 601,425 one-month hotline names. Another file Cartilage Regeneration names 101,332 buyers for the last three months who spent an average of $40. ClientLogic Specialists Marketing Services was the prior list manager.
Selections: Age, gender, income, number of credit cards, bank/retail card, homeowner/renter, length of residence, home value, marital status, ethnicity/religion, mail order buyer category, donors, state/SCF/ZIP (depending on the file)
Price: $85/M to $95/M (Teleproducts/Cartilage one-month hotlines)
Contact: Adrea Rubin Management Inc., Amy Langer at 646-487-3785 or [email protected]
NEW LISTS
Conexion Lists
Eight files including a master file comprise the Conexion group of lists. The Conexion Spanish Speaking Master File consists of more than 1.7 million names. Separate lists of Spanish speaking consumers are available for health and fitness mail order buyers, credit card users, Spanish book buyers, seniors, opportunity seekers, donors and buyers living in Puerto Rico. The counts for these files range from 124,608 to 684,919. Sources include direct response TV, catalogs, credit applications and direct mail.
Selections: Interest, quarterly hotline, adult/child age range, household income, Catholics, credit cards, state/SCF/ZIP
Price: $85/M
Contact: 21st Century Marketing Inc., Femina Lalji at 631-293-8550, ext. 213 or [email protected]
High-Tech Supplement Buyers
The High-Tech group of lists has segments identifying catalog buyers (35,000), potency product buyers (181,678) and weight loss product buyers (108,513). These nutrition supplement buyers were direct mail sold this year. The unit of sale was $40.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Impulse Media, Pam Ranalli at 203-825-4652 or [email protected]
Ascend Media E-mail Files
E-mail lists recently became available for 18 Ascend Media publications. Among the larger files are Medical Imaging (7,004 records), Clinical Lab Products (6,420 records) and Decisions in Imaging Economics (6,023) records.
Selections: State/SCF/ZIP
Price: $210/M (most files)
Contact: Statlistics, Dolores Broderick at 203-778-8700, ext. 112 or [email protected]
B2B Portales Portfolio
Eleven trade publication files have been introduced by B2B Portales Inc. All target Latin American businesses. Some of the specific list titles include El Hospital (13,389 postal and 11,021 e-mail addresses), Metalamerica (12,747 postal and 9,892 e-mail addresses) and Reportero Industrial (37,110 postal and 30,939 e-mail addresses).
Selections: Telephone numbers, job title, business/industry type, country
Price: $315/M (postal files); $475/M (e-mail files)
Contact: Kroll Direct Marketing Inc., Gwen Coryell at 609-275-2900, ext. 118 or [email protected]
Accurate Business Purchasing Agents
Nearly 30,000 names have been assembled on the Accurate Business Purchasing Agents master file. These men (80%) and women (20%) are responsible for purchasing products and services for companies. The sole source is the Internet.
Selections: Monthly hotline, gender, SIC code, telephone/fax numbers, state/SCF/ZIP
Price: $99/M
Contact: Carney Direct Marketing Inc., Jim Kellough at 949-581-5100, ext. 316 or [email protected]
MuscleMag International
Canusa Group has released a list of 9,350 subscribers to MuscleMag International. Subscribers typically single bodybuilders, average age 30. Ninety percent of these subscribers are men with a $42,000 average income. No telemarketing is allowed.
Selections: Hotlines, gender, paid, source, state/SCF/ZIP
Price: $105/M
Contact: Mal Dunn Associates Inc., Kathy Fontana at 845-278-1342 or [email protected]
SPECIALS!
Home Business Magazine
New test mailers receive a $10/M discount off the base rate of the Home Business Magazine list of 272,242 subscribers. Contact Lake Group Media Inc., Daniel Grubert at 914-925-2449 or [email protected]
Neiman Marcus/Horchow
Through Dec. 10 a 20% discount is being given on $150 or higher orders placed online for Neiman Marcus and Horchow files. The counts range between 386,000 to 789,000. Contact ALC Data Management, Bruce Kimmel at 212-524-5249 or [email protected]
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