* Belvoir Health Newsletters
* B2B Portales
* Stock Mentoring Institute Seminar
* Horse and Hound Gallery
* The Territory Ahead Isabella Bird
* PTL Sweeps
* Herbal Enhancement Buyers
* Alzheimer’s Association Now Only Exchanges Lists
LISTS UNDER NEW MANAGEMENT
Belvoir Health Newsletters
ClientLogic Specialists Marketing Services has been named to manage 11 health newsletter lists by Belvoir Health Group. Master files with 365,000 U.S. subscribers and 30,000 Canadian subscribers are available, as are lists for individual publication titles. Some of the larger files include Arthritis Advisor, Heart Advisor and Focus on Healthy Aging. List Services Corp. formerly managed these health newsletter files. RMI Direct Marketing Inc. continues to manage other lists for Belvoir.
Price: $105/M (U.S. files); $145/M (Canadian file)
Contact: ClientLogic Specialists Marketing Services, Paola Vargas at 201-865-5800, ext. 2118 or [email protected]
NEW LISTS
B2B Portales
Latin American publisher B2B Portales Inc. has introduced 11 trade publication lists to the U.S. market. Among the titles being offered are Artes Graficas, Conversion, El Hospital, Laboratorio Y Analisis and World Industrial Reporter. Postal and e-mail addresses are available with counts ranging from 9,320 to 37,110.
Selections: Job title, business/industry type, telephone numbers, country
Price: $315/M (postal files); $475/M (e-mail files)
Contact: Kroll Direct Marketing Inc., Gwen Coryell at 609-275-2900, ext. 118 or [email protected]
Stock Mentoring Institute Seminar
Investors who attended free and paid online seminars are named on the Stock Mentoring Institute Seminar master file. The count is 51,624. On average these individuals are 35 to 45 with a $100,000 income.
Selections: Gender, quarterly hotline, state/SCF/ZIP
Price: $125/M
Contact: Carney Direct Marketing Inc., Jim Kellough at 949-581-5100, ext. 316 or [email protected]
Horse and Hound Gallery
Nearly 35,000 catalog buyers are identified on the Horse and Hound Gallery file. These individuals’ average order was $156 for prints and home décor items with an equestrian theme. Women made 83% of these purchases.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Mail Marketing Inc., Joann O’Rourke at 201-750-3222, ext. 26 or [email protected]
The Territory Ahead Isabella Bird
A master file with 340,772 buyers from the last 12 months has been assembled from The Territory Ahead and Isabella Bird apparel catalogs. The average age of these customers is 49, average income $95,000.
Selections: Dollar, hotlines, average purchase, gender, product, state/SCF/ZIP
Price: $110/M
Contact: Millard Group Inc., Linda Thompson at 603-924-9262, ext. 2203 or [email protected] and Melanie Ferry at 603-924-9262, ext 2420 or [email protected]
PTL Sweeps
Direct mail, space ads and the Internet are the sources of the PTL Sweeps list. This is a universe of 340,000 individuals when entered various sweepstakes. Most are women, 50 or older, with credit cards.
Selections: Telephone numbers, monthly hotline, state/SCF/ZIP
Price: $150/M
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or [email protected]
Herbal Enhancement Buyers
Consumers who spent an average of $150 are named on the Herbal Enhancement Buyers list. Some 94,500 names are available. These men (68%) and women (32%) purchased a product promoted as a sexual enhancement offered via infomercial. No telemarketing is allowed.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $90/M
Contact: Gnames Advantage L.P., Stacy Abron at 972-871-2828, ext. 229 or [email protected]
IN THE NEWS
Alzheimer’s Association Now Only Exchanges Lists
The Alzheimer’s Association has pulled its portfolio of donors lists off the rental market, but it plans to continue doing list exchanges through Direct Media Inc. The nonprofit stopped approving list rental agreements on Oct. 27. It has more than 1.2 million donors from the last 36 months. Its files have been widely used by fundraisers for list rental continuations and tests. For more information contact Peggy O’Keefe at 203-532-3760 or [email protected]
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