* Canon Business Master File
* Go Shopping Mall Online Buyers
* StressStop Master File
* Major Companies of North America
* Austrian and French Prize Files
* Professionals and Executives from Canada
* AXL Magazine Blow-in
* Make Life Easier PIP
NEW LISTS
Canon Business Master File
Canon Communications LLC has assembled subscribers from more than 15 trade publications to launch the Canon Business Master File. It contains 290,204 subscribers in the medical manufacturing, general design, microelectronics, pharmaceutical packaging and plastics industries. They subscribe to such titles as Medical Product Manufacturing News, Medical Device Register, Modern Plastics Worldwide and Nutritional Outlook. The sources are direct mail (90%) and trade shows (10%).
Selections: Quarterly hotline, company size, one per company, job function, industry sector, state/SCF/ZIP
Price: $175/M
Contact: MetaResponse Group Inc., Dorothy Laudano at 954-360-0644, ext. 202 or [email protected] and Star Ursillo at 954-360-0644, ext. 213 or [email protected]
Go Shopping Mall Online Buyers
Some 328,672 buyers are named on the Go Shopping Mall Online Buyers list. All these consumers registered at goshoppingmall.com. They made online purchases between $20 and $3,000. Counts are available for buyers of apparel and accessories, electronics and entertainment, food and wine, health and beauty, home and garden, jewelry and watches, software and hardware, toys and games. All paid with credit cards.
Selections: Product type, dollar amount spent, credit card type, gender, telephone numbers, monthly hotline, state/SCF/ZIP
Price: $110/M
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or [email protected] and Oney Currithers at 845-357-1881 or [email protected]
StressStop Master File
A total of 16,249 business-to-business catalog buyers are offered on the StressStop Master File. The unit of sale ranges from $300 to $900 for stress management products, such as videos, workbooks, training kits and stress testing cards. The sources are direct mail (80%) and the Internet (20%).
Selections: Gender, job title, work setting, multibuyers last-12-month buyers, state/SCF/ZIP
Price: $130/M
Contact: PCS Mailing List Co., Beth Warden at 800-532-5478, ext. 114 or [email protected] (brokers); Ed Nasser at 800-532-5478, ext. 120 or [email protected] (mailers)
Major Companies of North America
More than 370,000 senior level executives are identified on the Major Companies of North America list. Most of these individuals are administrators. This file is available for a one-year license. The sources are direct mail questionnaires and telemarketing interviews.
Selections: Job function, gender, number of employees, sales volume, public/private Fortune rank, one per site, telephone numbers, industry. SIC codes, state/SCF/ZIP
Price: $155/M (base)
Contact: 1 Stop Data Ltd., Pauline Murphy at 44(0) 208-786-9111 or [email protected]
Austrian and French Prize Files
Two European lists identifying individuals who responded to prize offers were recently introduced. The Cash and Prize Buyers Austria list contains 1,603 hotline buyers from the third quarter. These individuals submitted forms and paid up to 20 British pounds for prizes, which included jewelry, electronics and vouchers for purchase discounts. A separate Prize Seekers France list identifies 2,747 buyers from the third quarter. These individuals paid up to 10 British pounds to enter a range of contests. Direct mail is the source for both files.
Selections: Hotline, gender
Price: $210/M
Contact: J.R. Direct Response International Inc., Laura Pike at 604-940-0277, ext. 117 or [email protected]
CANADIAN LIST NEWS
Professionals and Executives from Canada
Whitsed Information Services Inc. has assembled three lists of Canadian professionals and executives. The Canadian Human Resources Decision Makers list contains 5,500 names. There are 4,100 names on the Canadian Sales and Marketing Executives file. Some 5,200 names are available on the Canadian Top Executives list. Telemarketing is the source.
Selections: Job function/title, industry, telephone/fax numbers, Ontario, Quebec, eastern/western Canada
Price: $200/M
Contact: World Innovators Inc., Donna Anne Peterson at 860-210-8088 or [email protected]
NEW INSERT MEDIA
AXL Magazine Blow-in
InterMedia Publishing LLC has introduced a blow-in program for AXL Magazine that reaches bodybuilders and individuals interested in sports nutrition. Roughly 2 million copies are mailed or hand distributed annually. Up to four inserts will be accepted per copy. Inserts must be between 3 by 5 inches to 6 by 7-1/2 inches, weighing mo more than .25 ounce.
Price: $35/M
Contact:
LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or [email protected]
Make Life Easier PIP
The Make Life Easier package insert program reaches consumers 55 and older who spent $10 to $200. Some 259,000 packages are shipped annually. Up to eight inserts will be accepted per package. There is no corresponding list on the market. The maximum size for inserts is 5-1/2 by 8-1/2 inches, weighing up to .25 ounce.
Price: $49/M
Contact: List Process Management Inc., Margaret Raven Ginns at 941-927-8259 or [email protected]
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