* Judy Diamond Associates’ List Portfolio
* Cricket and Cobblestone Magazine List Groups
* Hale Indian River Groves
* Wii and DS Newsletter Subscribers from GameSpot.com
* Bonnier Parenting Group Master File
* Contractor Power Hotline
* Endurerx Male Sexual Supplement Buyers
* Canadian Cash Generator Subscribers
LISTS UNDER NEW MANAGEMENT
Judy Diamond Associates’ List Portfolio
Judy Diamond Associates Inc. has retained MeritDirect to manage 17 lists. These include master files and individual list titles offering postal and e-mail addresses. One such list, the FreeERISA.com Opt In E-mail master file contains 198,949 records for targeting professionals who oversee employee benefits. Other files target benefit plan administrators, small businesses, consultants, financial planners, insurance and legal professionals, for example. ALC Data Management formerly oversaw these lists.
Selections (depending on file): Business/industry type, gender, state/SCF/ZIP
Sample usage (depending on file): Aspen Publishing, Business and Legal Reports, California Chamber of Commerce, Pitney Bowes, Chase Manhattan Bank, American Management Association
Price: $195/M (FreeERISA e-mail)
Contact: MeritDirect, Pat Bishop (914-368-1133; pbishop@meritdirectcom)
Cricket and Cobblestone Magazine List Groups
Carus Publishing Co. has appointed Direct Media Inc. to manage lists of subscribers to children’s magazines. The 258,241-name Cricket Magazine Group file combines subscribers to Ask, Babybug, Cicada, Click, Cricket, Ladybug, Muse and Spider, in addition to the Cricket Catalog buyers list. A total of 31,862 subscribers on named on the Cobblestone Publication Group list, which is comprised of subscribers to Appleseed’s, Calliope, Cobblestone, Dig, Faces and Odyssey. Belardi/Ostroy ALC formerly managed these files.
Selections: Hotlines, child’s gender, multibuyers, paid, source, publication, state/SCF/ZIP
Sample usage (depending on file): American Girl Inc., American Girls Magazine, American Psychological Association, Back to Basics Toys
Price: $95/M (subscribers); $100/M (catalog buyers)
Contact: Direct Media Inc., Stacy Dandridge (203-532-2449; [email protected])
Hale Indian River Groves
Millard Group Inc. has been named to oversee Hale Indian River Groves’ list of 254,883 customers, including 125,608 from the last 12 months. Products sold include fruit, candy, nuts, cakes and other specialty items. The average direct mail-generated sale was $100. RMI Direct Marketing Inc. was the prior list manager.
Selections: Six-month buyers, gender, state/SCF/ZIP
Sample usage: Jackson and Perkins, Wisconsin Cheeseman, Fairytale Brownies, Mars Cheese Castle, Wolferman’s Good Things
Price: $100/M
Contact: Millard Group Inc., Audrey Wallis (603-924-9262, ext. 2337; [email protected])
NEW LISTS
Wii and DS Newsletter Subscribers from GameSpot.com
CNET Networks Inc. offers this list of computer game players who subscribed to newsletters from GameSpot.com. A total of 326,477 postal addresses and 363,015 e-mail addresses are available. Three-quarters of the individuals named are men with a $64,100 average income.
Selections: Age, gender, home/business address, income, recency, interest, state/SCF/ZIP
Price: $100/M (postal file); $110/M (e-mail file)
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
Bonnier Parenting Group Master File
Bonnier Corp. has introduced a combined list of subscribers to Baby Talk and Parenting magazines. This 7.4-million name master file has been enhanced with Acxiom’s Infobase consumer demographic data.
Selections: Hotlines, adult’s/child’s age/gender, presence/number of children, income, Lifetrait, mail order buyers, donors, religion, ethnicity, state/SCF/ZIP
Price: $100/M
Contact: Lake Group Media Inc., Lenore Cunningham (914-925-2460; [email protected])
Contractor Power Hotline
Capital Wave Group LLC has released this postal list of 56,673 individuals who registered at ContractorPower.com, a search engine and directory for building and construction contractors.
Selections: Phone numbers, business type, gender, state/SCF/ZIP
Price: $110/M
Contact: Information Refinery Inc., Brian Clotworthy (201-529-2600; [email protected])
Endurerx Male Sexual Supplement Buyers
Individuals who spent an average of $60 to purchase a sexual potency product are named. All paid with a credit card. A total of 6,630 names are available. The Internet and direct mail are the sources. No telemarketing is allowed.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $90/M
Contact: Geon Media Group, Maryls Haugo (801-619-7800; [email protected])
CANADIAN LIST NEWS
Canadian Cash Generator Subscribers
Here’s a file that names 3 million Canadian consumers who opted in to receive free credit reports and other promotions or cash advances. The Internet and direct mail are the sources.
Selections: Hotlines, phone numbers, age, income, credit card, e-mail address, geography
Price: $120/M
Contact: Lighthouse List Co., Mark Traverso (800-684-2180, ext. 209; [email protected])
Network
