* Warranty Registration Service
* Magazine Subscribers of America
* Business Development Journal
* Gaiam Explorations
* Express Yourself
* Taunton Press Canadian Master File
* Verispan Lists
* Miracle of Aloe PIP
NEW LISTS
Warranty Registration Service
More than 4.3 million consumers who purchased extended warranties online are named on the Warranty Registration Service file. These individuals registered purchases for everything from pocket electronics to major household appliances. They self-reported demographics, mortgage information and other data. To maintain warranties when they move they report change of address information.
Selections: Adult/child age, donors, homeowner, home value, income, length of residence, mail order products, marital status, presence of children, state/SCF/ZIP
Price: $70/M (base)
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or [email protected]
Magazine Subscribers of America
The American Publishers subscription service has released a master file with the names of more than 1.8 million magazine subscribers. The average person listed is 45 with a $65,000 income. The sources are direct mail (90%) and telemarketing (10%). Telephone numbers are available.
Selections: Magazine title/category, quarterly hotline, dollar amount, state/SCF/ZIP
Price: $110/M (master file); $250/M (telemarketing file)
Contact: Macromark Inc., Bill Ochs at 845-230-6332 or [email protected]
Business Development Journal
Contractor Marketing Inc. has launched postal and e-mail lists derived from Strategic Leadership Journal. Each offers 175,156 subscribers. This audience is comprised of senior executives in the architectural, engineering and construction industries. No telemarketing is allowed.
Selections: Business/industry type, job function/title, number of employees, sales volume, SIC code, volume, state/SCF/ZIP
Price: $200/M (postal file); $250/M (e-mail file)
Contact: ALC Data Management, Tom McCulloh at 914-524-5238 or [email protected]
Gaiam Explorations
Gaiam Inc. now offers a list of 14,300 last-24 month buyers from Gaiam Explorations, a catalog targeted to individuals described as being socially conscious. Products sold include books, videos and other products for meditation and relaxation. Two-thirds of these customers are women. The unit of sale was $80.
Selections: Hotlines, dollar amount spent (ranges), gender, state/SCF/ZIP
Price: $110/M
Contact: ALC of New York LLC, Caroline Gensone at 212-381-1741 or [email protected]
Express Yourself
Fashion conscious individuals responded to printed and online surveys are named on the Express Yourself list. The count exceeds 2.4 million names generated from the last six months. This file includes fashion magazine subscribers and online shoppers.
Selections: Hotlines, age, income, telephone numbers, accessories, children’s apparel, men’s apparel/latest fashions, women’s apparel/latest fashions, petit/plus size, shoes, teen’s fashions, state/SCF/ZIP
Price: $90/M
Contact: Byrum & Fleming, Basia Raizene at 800-850-1711 or [email protected] and Susanna Murphy at 800-850-1711 or [email protected]
CANADIAN LIST NEWS
Taunton Press Canadian Master File
Taunton Press Inc. has introduced a master file with Canadian names. A total of 20,906 subscribers are available. This file is comprised of subscribers to Fine Cooking, Fine Gardening, Inspired House, Threads, Fine Homebuilding and Fine Woodworking magazines. Counts for the individual magazine titles are available. The source is primarily direct mail.
Selections: Gender, paid, source, FSA, province
Price: $110/M
Contact: Millard Group Inc., Barbara Steeg at 603-924-9262, ext. 2576 or [email protected]
NEW COMPILED LISTS
Verispan Lists
The Verispan Heathcare Facilities Database was recently pulled off the market and replaced by eight separate Verispan databases. The largest of these properties is Verispan’s Physicians and Diagnostics Facilities Database with 137,161 records. Other files identify acute care, administration, managed care, extended care and mental health facilities. There is also a pharmacies database and Verispan’s Medical Equipment and Supplies Manufacturers and Distributors Database. The sources are state licensing agencies.
Selections: Gender, facility type, radius, state/SCF/ZIP
Price: $120/M (most files)
Contact: Aggressive List Management Inc., Kim Lampp at 847-304-4030 or [email protected]
NEW INSERT MEDIA
Miracle of Aloe PIP
Miracle of Aloe Direct has launched a package insert program that targets consumers who paid postage and handling charges to receive product samples. Between 10,000 and 20,000 packages are shipped monthly. The source is space advertising. Inserts must be no larger than 5-1/2 by 8-1/2 inches, weighing up to .25 ounce. Up to six inserts per package will be accepted.
Price: $50/M
Contact: Reel Point Direct, Jennifer Basile at 781-213-9149 or [email protected]
Network
