* Equine List Portfolio
* Americans for Healthcare Reform
* Hobby and Lifestyle Lists
* EZ Greets Subscribers
* TherAdapt Products Catalog
* All Naturale
* Single Men Seeking Single Women
* InfoUSA to Enhance Business Database
* People in the News
LISTS UNDER NEW MANAGEMENT
Equine List Portfolio
Mail Marketing Inc. has been named to manage several lists in the equine market, including the American Livestock Supply Inc. and Equine Journal lists, with 156,672 buyers and 33,773 subscribers respectively. Data card releases are pending for Barn Door catalog, Equine Affaire attendees, HorseWarehouse.com and other files. All these files were previously managed by List Management Services Inc. Three additional new-to-market files in the equine market are being prepared for release. The total number of equine-related lists managed by Mail Marketing now exceeds 25, said company president Wayne L. Willerth.
Selections: Quarterly hotline, gender, state/SCF/ZIP
Price: $90/M to $125/M (most files)
Contact: Mail Marketing Inc., Joann O’Rourke at 201-750-3222, ext. 26 or [email protected]
Americans for Healthcare Reform
VentureDirect Worldwide has been appointed to handle the Americans for Healthcare Reform list. This file identifies 269,000 politically liberal donors who made contributions to candidates for public office and support efforts to provide healthcare for everyone. Women gave most of these $40 average donations. Direct mail is the sole source. Coastal Direct Marketing Solutions was the previous list manager.
Selections: Quarterly hotline, gender, state/SCF/ZIP
Sample usage: Democratic Congressional Campaign Committee
Price: $80/M
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or [email protected]
NEW LISTS
Hobby and Lifestyle Lists
Eleven hobby and lifestyle lists with both postal and e-mail addresses have been introduced by USA Online Pty. Ltd. With nearly 50 million records, the largest is the Lifestyle and Activities e-mail and postal master file. Those listed responded to at least one e-mail offer and provided information about their lifestyle and personal interests. Others in the USA Online Pty. Ltd. list group identify contributors, credit cardholders, investors, pet owners and individuals interested in gardening. Additional lists include gastronomy; residential status and health files; and a sports and recreation file. The counts for these files range from 1.8 million to 42.7 million. The data comes from numerous Web sites, such as netflip.com, lobstersweeps.com, grab.com, luckysurf.com and prizeomatic.com to name a few.
Selections: Age, children’s age range, presence of children, income, marital status, gender, homeowner, demographics, hotlines, state/SCF/ZIP
Price: $50/M (Lifestyle and Activities postal base)
Contact: Acton Direct, Carie Shallenberger at 402-470-5808 or [email protected]
EZ Greets Subscribers
Traffix Inc. has released a list of individuals who registered as subscribers at EZGreets.com for access to electronic greeting cards. The introductory monthly hotline postal, telemarketing and e-mail lists each contain 90,870 records. Women comprise 80% of the names available.
Selections: Age, credit card, gender, state/SCF
Price: $90/M (postal file); $150/M (e-mail file); $250/M (telemarketing file)
Contact: Traffix Inc., Karen S. Goldfarb at 845-620-1212, ext. 209 or [email protected]
TherAdapt Products Catalog
TherAdapt Products Inc. has released a customer list, featuring 14,831 buyers from the last 24 months. These individuals purchased physical therapy products used for school children.
Selections: Business address, customer type, gender, max per company, state/SCF/ZIP
Price: $115/M
Contact: Direct Media Inc., Rich Parker at 203-532-2500 or [email protected] and Tracey Strauss at 203-532-2527 or [email protected]
All Naturale
Dieting and sexual potency product buyers are offered on two new-to-market All Naturale list titles. All Naturale Diet Buyers is the larger file, naming 7,238 individuals who purchased a diet product for $20 to $26 in the second quarter. There are 3,615 customers listed on the All Naturale Potency Buyers file. These individuals (87% are men) spent $20 to $40 for herbal potency products in the third quarter. Direct mail is the source.
Selections: State/SCF
Price: $100/M (potency file); $110/M (diet file)
Contact: Net60 LLC, Chaim Lazar at 201-833-9003 or [email protected]
Single Men Seeking Single Women
Men who placed ads in USA Personals, a magazine for making social introductions, are named on the Single Men Seeking Single Women list. Roughly 4,000 names from the third quarter are available. The projected future quarterly hotline count is 5,000.
Selections: State/SCF/ZIP
Price: $100/M
Contact: Saavoy List Management, Jane McAveney at 201-845-8840 or [email protected]
IN THE NEWS
InfoUSA to Enhance Business Database
Next year, InfoUSA will enhance its database of 14 million businesses with information about hours of operation, credit cards accepted, e-mail addresses and other types of new data. Hundreds of sources will be used to compile information. In addition, the company plans to expand its telephone surveying to gather data.
People in the News
MetaResponse Group Inc. has hired two new account representatives, Kamil Rivera and Priscila Silva. Rivera previously worked in sales and customer service at Tourneau Jewelers. Silva formerly held a position in marketing at General Motors.
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