* Rod’s Western Palace
* E.L.F. Cosmetics
* CITA the Wireless Association
* Contributors to Environmental Causes
* Investors With IRAs
* Datarich First Car Owners
* BLS Farmers With Subsidies
* Introducing Ellen Blumenkrantz of Specialists Marketing Services Inc.
LISTS UNDER NEW MANAGEMENT
Rod’s Western Palace
Mail Marketing Inc. has been named list manager for Rod’s Western Palace list of 145,621 catalog buyers and inquirers. Three-quarters of these customers are women. An average order runs $92 for western apparel and tack. D-J Associates formerly managed this file.
Selections: Gender, horse product buyers, state/SCF/ZIP
Sample usage: Back in the Saddle, Bank of America, Barton-Cotton Sales, The Barn Door, Belvoir Media, Cabela’s Inc., Cowboys and Indians, Dover Saddlery, Drysdale’s Inc., Horse Illustrated, Hobby Horse Clothing, National Ropers Supply, Pittman and Davis, Horse and Rider, Soda Creek, Southwest Indian Foundation
Price: $100/M (buyers and inquirers)
Contact: Mail Marketing Inc., Joann O’Rourke (201-750-3222, ext. 26; [email protected])
NEW LISTS
E.L.F. Cosmetics
Women typically between 18 and 26 who purchased cosmetics online are named. Some 340,000 buyers are on file. The average sale was $25 and generated online at eyeslipface.com.
Selections: Hotlines, lifestyle, demographics, income, age, date of birth, ethnicity, state/SCF/ZIP
Price: $95/M
Contact: Catamount Group, Tracy Haddad (203-778-4110; [email protected]
CITA the Wireless Association
Names for 30,282 professionals involved in the wireless telecommunications industry are available. The unit of sale ranges from $200 to $1,500 for international conference attendees and exhibitors. This file includes manufacturers and providers of wireless services. Phone numbers and e-mail addresses are available. Sources include print media and e-mail.
Selections: Job titles, products and interest, purchasing involvement, sales volume, number of employees, industry, state/SCF/ZIP
Price: $175/M
Contact: Walter Karl Inc., Dolores Broderick (845-732-7063; [email protected]
Contributors to Environmental Causes
Vayan Marketing has released a list of 290,677 donors to environmental causes in the last 12 months. Direct mail is the source.
Selections: Gender, income, state/SCF/ZIP
Price: $80/M
Contact: Trinity Direct, Joy Jacobs at 973-283-3600 or [email protected]
Investors With IRAs
Names for 3.6 million investors with Individual Retirement Accounts have been assembled. Those listed are on average 52 years old. Sources include surveys and seminar rosters.
Selections: Age, phone numbers, income, investment options, net worth, state/SCF/ZIP
Price: $125/M
Contact: Beach List Direct, Patrick Kagan (615-356-1100, ext. 7310; [email protected])
Datarich First Car Owners
This file consists of 640,239 individuals 18 to 24 who reportedly own used cars. This data is derived from mail order transactions, surveys, census data and other pubic records.
Selections: Hotlines, age, gender, income, length of residence, phone numbers, credit card, 30-day new movers, state/SCF/ZIP
Price: $60/M
Contact: Adrea Rubin Management Inc., Linda Chuntz (646-487-3783; [email protected]
NEW COMPILED LISTS
BLS Farmers With Subsidies
More than 1.3 million individuals and 226,175 corporate farmers who received crop subsidies from the government are identified on this file Eighty percent are men.
Selections: Crop type, gender, state/SCF/ZIP
Price: $85/M (individual farmers); $90 (corporate farmers)
Contact: McCarthy Media Group Inc., Mike McCarthy (608-837-4343; [email protected])
MEET THE BROKER
Introducing Ellen Blumenkrantz of Specialists Marketing Services Inc.
This week, Meet the Broker features Ellen Blumenkrantz, a consumer catalog specialist. To learn why she believes list hygiene has improved, click here (directmag.com/meet_the_broker/blumenkrantz).
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