* Landscape and Irrigation
* Stauer Catalog
* Investment Advisor E-mail
* As Seen on TV Product Buyers
* Broadband Prospects
* Primedia Republicans and Democrats
* People in the News
* Holabird Sports
LISTS UNDER NEW MANAGEMENT
Landscape and Irrigation
M2Media360 recently named VentureDirect Worldwide to manage the Landscape and Irrigation magazine file. A total of 45,378 postal and 13,239 e-mail addresses are available. Subscribers include owners, managers, superintendents, government agents and others involved in landscaping and irrigation. This file was formerly managed inhouse.
Selections: Title, industry, telephone numbers, gender, state/SCF/ZIP
Price: $150/M (postal file); $275/M (e-mail file)
Contact: VentureDirect Worldwide, Meta Washington at 212-655-5854 or [email protected]
NEW LISTS
Stauer Catalog
Jewelry cataloger Stauer now offers a list identifying 136,985 last-12-month buyers. These customers are typically 45 to 65 with an $80,000 household income. Two-thirds are men and 75% are married. The average order was $150. Direct mail and space advertising are the sources.
Selections: Hotlines, dollar amount spent (ranges), gender, state/SCF/ZIP
Price: $115/M (base)
Contact: Belardi/Ostroy ALC LLC, Fred Onemma at 212-381-1719 or [email protected]
Investment Advisor E-mail
Wicks Business Information has introduced an e-mail list of subscribers to Investment Advisor. More than 56,000 e-mail addresses are offered. This magazine reaches financial brokers and dealers involved with mutual funds, annuities, partnerships and other types of investments.
Selections: Business, gender, assets under management, license, income source, organization, number of employees, sales volume, job title, state/SCF/ZIP
Price: $300/M
Contact: Statlistics, Marge Fernbach at 203-778-8700, ext. 136 or [email protected] and Isabel Arvoy at 203-778-8700, ext. 117 or [email protected]
As Seen on TV Product Buyers
Direct mail buyers of products of products promoted on television are named on the As Seen on TV Product Buyers list. The file contains buyers from both Taylor Gifts and Get Organized who spent on average $50. This is the latest addition to a group of lists offered by Taylor Gifts.
Selections: Hotlines, credit card buyers, dollar, gender, one-time/multibuyers, state/SCF/ZIP
Price: $100/M
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or [email protected]
Broadband Prospects
Nearly 25 million Internets users and their domain addresses are listed on the Broadband Prospects file. It includes subscribers to services offered by America Online, Yahoo, Comcast, Hotline, Earthlink, Charter and others. This file has been built from online registration data overlaid with demographic, lifestyle and transaction data—derived from direct mail, retail, online and direct response TV.
Selections: Age, income, occupation, homeowners, children, bankcard holders, travelers, investors, e-mail address, domain address, sweepstakes entrants, electronic buyers, mail order buyer category, hotline, state/SCF/ZIP
Price: $85/M
Contact: Focus USA, Stephani O’John at 201-489-2525 or [email protected]
NEW SELECTS
Primedia Republicans and Democrats
This is a master file of Primedia’s consumer magazine subscribers. It includes 117,905 independent voters, in addition to 366,528 Republicans and 340,467 Democrats. These registered voters are typically 40, with a $65,000 household income. The source is 65% direct to publisher.
Selections: Hotlines
Price: $105/M
Contact: Specialists Marketing Services Inc., Amy Lyons at 201-865-5800, ext. 2216 or [email protected] and Josh Vicente at 201-865-5800, ext. 2205 or [email protected]
IN THE NEWS
People in the News
Scott Olson and Tom McCulloh have been named senior account managers at Sk&A Information Services Inc. Olson will focus on the pharmaceutical and continuing medical education markets. McCulloh will serve as SK&A’s liaison with list brokers nationwide.
SPECIALS!
Holabird Sports
A $25/M discount off the base rate is being for both the Holabird Sports list and package insert program through Dec. 31. The list count is 11,607. Some 218,000 packages are shipped annually. Contact LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or [email protected]
Network
