* Christian Donors and Buyers
* Text-Messaging Opt-in File
* In Style Women
* Health Network Database
* Medical Professionals by Specialty in the USA
* Sweepstakes Entrants Master File
* OneSource Offers Online Data Appending
* People in the News
* Short Cuts
LISTS UNDER NEW MANAGEMENT
Christian Donors and Buyers
VentureDirect Worldwide has assumed management of several Christian donor and buyer lists. Among them is the Christian Relief donors file, which identifies 350,000 who made contributions of about $21 this year. Another 380,000 who gave an average of $200 to various evangelical causes are named on the Christian Business Alliance list. Some 570,000 are on Christian Family TV Merchandise Buyers, which lists individuals who spent some $72 for Christian music and videos during the last 12 months. Coastal Direct Marketing Solutions was the previous list manager.
Selections: Hotlines, age, state/SCF/ZIP
Sample usage: Heifer Project, Amnesty International, Father Flanagan, Office Depot (depending on file)
Price: $70/M to $90/M
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or [email protected]
NEW LISTS
Text-Messaging Opt-in File
More than 55 million cell phone users are on the Text-Messaging Opt-in file, which provides text-message addresses for cell phones, pagers and other handheld computers. Matching e-mail addresses are available. The sources are various wireless carriers, including Cingular, PCS One, Powertel, Sprint, T-Mobile, Verizon and VoiceStream. Additional international text message addresses are available for European nations. Volume discounts are being offered.
Selections: Age, gender, credit scores, area code, city, state
Price: $200/M (base)
Contact: Rich List Co., Leslie Mandel at 631-537-3068 or [email protected]
In Style Women
The names of more than 2.2 million retail, catalog, online and direct response TV buyers are listed on In Style Women. Products purchased included clothing, jewelry, footwear and accessories. The median age of those identified here is 45 and the typical annual household income $85,000. Transaction data, direct mail surveys and online polls are the sources.
Selections: Monthly hotline, online shoppers, gender, age, income, homeowners, children, ethnicity, art and antiques buyers, book buyers, magazine subscribers, mail order buyer categories, beauty care products, plate/doll collectors, gardening, travelers, dieters, bank-card holders, state/SCF/ZIP
Price: $65/M
Contact: Focus USA, Stephani O’John at 201-489-2525 or [email protected]
Health Network Database
More than 1.3 million consumers who bought or inquired about health-related products are identified on the Health Network database. Demographic and psychographic data is included. Direct mail is the source.
Selections: Age ranges, estimated annual household income, credit cards, Spanish speaking, gender, recency, demographics, psychographics, ethnicity, state/SCF/ZIP
Price: $100/M (base)
Contact: Rubin Response Management Inc., Dorothy Crider at 847-619-9800, ext. 185 or [email protected]
Medical Professionals by Specialty in the USA
Nearly 850,000 postal addresses and 201,121 e-mail addresses, sorted by 90 medical specialties, are on this file. A segment listing 182,451 dental clinics and offices is the largest. Telephone and fax numbers are available. Telemarketing, on-site interviews and other research are the sources.
Selections: Job function, gender, business/industry, size of company, state/SCF/ZIP
Price: $245/M (postal file); $345/M (telemarketing/fax files); $475/M (e-mail file
Contact: Bethesda List Center Inc., John Rucker at 301-986-1455, ext. 25 or [email protected]
Sweepstakes Entrants Master File
Direct mail is the source of the 90,000 names on the Sweepstakes Entrants master file. The data comes from the Sweepstakes Monitoring Service, Official Records Service and World Lottery Fund lists, which are available separately. The average unit of sale was $20.
Selections: Hotlines, gender, e-mail, state/SCF/ZIP
Price: $80/M (last-12-month buyers)
Contact: List Counsellors Inc., Sandy Shaw at 609-259-0600 or [email protected]
IN THE NEWS
OneSource Offers Online Data Appending
OneSource Information Services Inc. has launched an online data matching and appending service for business-to-business files. This Concord, MA, affiliate of InfoUSA maintains company profile and executive records for more than 3 million firms worldwide. It has over 2,500 data sources.
People in the News
Craig T. Marr has been named national sales manager for JKS Data Services. JKS has opened a liaison office at MeritDirect, where Marr will be based. He formerly was a sales manager at MH2 Direct.
Courtney Barrett has been promoted to account executive for MKTG Services’ compiled list division. Barrett has been with the firm one year.
Short Cuts
Two New York firms, Press-sense Ltd. and USAData Inc., have teamed to offer printing-services clients automated online access to lists and sales leads, as well as data suppression services.
Network
